BEST USE OF SEARCH – RETAIL
Barefoot Wine & ZOG Digital – SEO Campaign
BEST USE OF SEARCH – FINANCE
Catalyst & HSBC: Dominating in Deposits
BEST USE OF SEARCH – TRAVEL / LEISURE
Go Fish Digital & Reston Limo – Luxury SEO Campaign
BEST LOCAL CAMPAIGN
TopSpot Internet Marketing – Klein Custom Pools Local SEO Campaign
BEST LOW BUDGET CAMPAIGN
aimClear & SeagullOutfitters.com – Display PPC Campaign
BEST USE OF PR IN A SEARCH CAMPAIGN
MerkleRKG – JetBlue Fare Options – Providing Clarity & Controlling Narrative
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN
Airbnb & aimClear – “Wall & Chain” Social SEO Psychographic Amplification
BEST INTEGRATED CAMPAIGN
Location3 Media – Westwood College: How Integrated Digital Campaigns Increased Student Application Volume At A Lower Cost Per Application
BEST MOBILE CAMPAIGN
HotelTonight Uses Deep Linking to Accelerate Growth in Mobile Search Marketing
BEST PPC CAMPAIGN
Point It – Driving Growth Despite Decreasing Consumer Query Volumes
BEST SEO CAMPAIGN
Geary LSF – Monkey Sports Hits A Homerun – SEO Campaign
INNOVATION
PPC – cClearly’s Paid Search Targeting Platform
SEO – Majestic
BEST PPC MANAGEMENT SOFTWARE
OPTMYZR – PPC Reports and Tools
BEST SEO SOFTWARE
Linkdex – the SEO Platform of Choice for Agencies & In-House Teams
BEST SEARCH SOFTWARE TOOL
Productsup – Product Data Management & Optimization Platform
BEST IN–HOUSE TEAM
Walt Disney Parks & Resorts – Search & Auction Media Team
BEST CONSULTANT
Bill Hunt – Global Search Consultant
BEST SMALL AGENCY
RankHammer
BEST LARGE AGENCY
Elite SEM
YOUNG SEARCH PROFESSIONALS OF THE YEAR
Maddie Cary, Point It Inc.
PJ Howland, 97th Floor
LIFETIME ACHIEVEMENT AWARD
Bill Hunt – Global Search Consultant
US SEARCH PERSONALITY OF THE YEAR
Larry Kim, WordStream