2018 Shortlist


Best Use of Search – Retail/eCommerce

1SEO – Rewires Nassau National Cable for Online Relevance

Crealytics & Urban Outfitters – All Devices PPC Campaign for Cyber Weekend 2017

Infront Webworks & Del-Immune – Ecommerce SEO Campaign

MediaCom & Bose – From Google to Amazon – Bose 360 Degree E-commerce Search Strategy

Merkle & Nespresso – Fulfilling the Funnel – How Merkle and Nespresso Tackled the Purchase Process

PMX Agency – How Fingerhut’s Non-Brand Campaign Drove 2100% Incremental YOY Revenue

Rise Interactive & Follett Higher Education – Fall Rush PPC Campaign

Stone Temple (now Perficient Digital) – Grows Search Visibility and Traffic for Comcast Xfinity Home

Webspec Design – “Lifts Up” Kelderman Air Suspension Search Campaign

 

 

Best use of Search – Finance

1SEO – Trading Up: How 1SEO Helped Lightspeed Capitalize on Prime Opportunities

3Q Digital – Huge Account Growth through Advanced Audience Segmentation

Catalyst & UPS Capital – US Paid Search

Conductor & John Hancock Investments – The Voice of the Customer Campaign

Go Fish Digital and Simple. Thrifty. Living. – Disney Princesses Reimagined as Modern Career Women

Position2 & FinTech Client – Cost Reduction Through Effective Use of Audience Segments

Reprise Digital – Voice Search Optimization

The Media Image & FOREX.com – A Profitable PPC Restructuring

 

 

Best use of Search – Travel / Leisure

1SEO – The Road Ahead: How 1SEO Set Up Kevin Smith Transportation Group for Lasting Success Online

Acronym & Luxury Hotel Group

Catalyst & Tauck – Connecting SEM & Offline Conversions

From The Future & Sandals Resorts – All Inclusive US SEO Campaign

Media Storm & Celebrity Cruises – Campaign Tune-Up 2018

PMG – SEM Innovation Leads to Business Transformation

TopSpot & You First Limousine Services – Data Driven Results

Touchdown for Croud & TickPick – Increasing Super Bowl ticket sales by 323%

Victorious & Exceptional Villas – SEO Without Borders

Wheelhouse & DMG Clipper Vacations – Seattle SEM Campaign

 

 

Best Use of Search – Third Sector

1SEO – Driving Donations: How 1SEO Helped the American Childrens Society Excel During Its “Season of Giving”

Bad Penny Factory & Central Oklahoma – Habitat for Humanity SEO Campaign

Conductor & St. Jude Children’s Research Hospital  – Dream Home Campaign

Victorious & Ethnos360 – The Land of Milk and Honey

 

 

Best Use of Search – Health

1SEO & CCGNJ – Online Campaign

Barefoot Proximity & Cincinnati Children’s

Digital Third Coast – Ann & Robert H. Lurie Childrens Hospital of Chicago

Go Fish Digital & Bespoke Surgical – Healthy Branding Equals Healthy Rankings

Infront Webworks – Del-Immune SEO Campaign

Johns Hopkins Medicine – Building a Search Friendly Content Powerhouse for the Patient Journey

LSEO & Cawley PT Local NEPA – SEO Campaign

Memorial Hermann Health System – Hurricane Harvey Digital Marketing Urgent Care Campaign

Path Interactive & Buoy – AI Health Assistant SEO Campaign

Tandem Interactive & Treatment Centres – Come Clean Stay Clean

 

 

Best Use of Search – Real Estate & Property

1SEO – Making Moves: How 1SEO Helped MK Management Group Become a First Choice in College Apartment Hunting

Bozzuto & Hanapin – Using Ad Customizers To Lower CPL and Garner Higher Quality Leads

Conductor & WeWork – Hypergrowth with Search

Go Fish Digital & Homes.com – The Cities Making the Most Off of Airbnb Campaign

ReachLocal & Pinnacle ReachLocal – Leverages Strategic Search Marketing Plan to Create Lasting ROI for Pinnacle

Search Discovery & Starlight Homes – Search Campaign

 

 

Best Use of Search – FMCG

Absolut Drinks – Searcher Interests Drives eCRM Signups

Catalyst & Brawny – Winning Amazon Search

Reprise Digital on behalf of Coca-Cola North America – Coke Zero Sugar Launch

 

 

Best Local Campaign

Avalaunch Media & Brighton Resort – Tier 2 Season Pass

Infront Webworks & Garden of the Gods Storage – Local SEO Campaign

January Digital & Peapod – NYC Geo-Targeted Campaigns Increase Grocery Orders by 262%

Jellyfish & Total Wine & More – Utilizing In-Store Attribution to Drive eCommerce & In-Store Revenue

Location3 & Mountain Mike’s Pizza – Innovative Use of DoubleClick to Help Franchisees Increase Online Conversions by 532%

PMG – SEM Innovation Leads to Business Transformation

TENSHI Delivers an Over 7X ROAS for Local Moving Through SEM

Victorious & Tailors’ Keep – Bursting at the Seams

WebMechanix & Keane – Local SEO Leads to Explosive Growth

Wheelhouse DMG & Providence Medical Group – Local SEO in Healthcare

 

 

Best Low Budget Campaign

AdEdge Digital Marketing – The Tile Solution Search Campaign

Milestone & Lacroix Restaurant – GMB campaign

Portent & RPM Truck Repair – Small Business PPC Campaign

TopSpot & You First Limousine – Data Driven Results

 

 

Best Use of PR in a Search Campaign

Sponsored by

Acronym & Luxury Hotel Group

Go Fish Digital & Simple. Thrifty. Living. – Disney Princesses Reimagined as Modern Career Women

Stone Temple (now Perficient Digital) – Data-Based Research Studies Create Significant Media Attention and SEO Value

 

 

Best Use of Social Media in a Search Campaign

1SEO – How 1SEO Drove Conversions for CollegeBound Saver through Social Media

Assembly & FX – Marketing Campaign of Fear

Barefoot Proximity & Cincinnati Children’s

Nebo Agency & Brookdale Senior Living – Availing Social Media to Revamp Brookdale’s Paid Search Campaigns

Qiigo & Soccer Shots – High Scoring Quality Leads with Search and Social

Tandem Interactive & Deer Creek – The Grass is Greener

Webspec Design – “Soars” With Des Moines Feed Facebook Campaign

Wheelhouse DMG & Play Impossible – The Impossible Viral Campaign

 

 

Best use of Video in a Search Campaign

1SEO – “Wines of Tuscany” Reaches Thousands of Wine Lovers Nationwide

NordicClick Interactive – Computer Graphics Software: New Product Launch

 

 

Best Integrated Campaign

Sponsored by

Absolut Drinks – Searcher Interests Drives eCRM Signups

Apogee Results & Capson Physicians Insurance – Marketing Integration from 0 to 60

Barefoot Proximity & Gallup – Custom Workplace Solutions

Barefoot Proximity & Cincinnati Children’s – Heart Institute

DAC & TaxSlayer – Maximizing Your Return One KPI at a Time.

Location3 & Anytime Fitness – How Integrated Search Marketing Generated 50000 New Membership Leads & 127% ROI in 30 Days for Franchisees

Merkle & Classic Brands – Using Amazon Stores to Support an Integrated Search Program

Nebo Agency & FLOR – Bringing Personalization to Integrated Digital

Rakuten Marketing & Safe Step Walk-In Tubs – Message Extensions

Stickyeyes & Kroger – Money Services

 

 

Best Mobile Campaign

1SEO – Embracing Change: How 1SEO Continuously Improved Mobile Performance for Centre City Emergency Dentist

Edible, An Edelman Company – Hey Google, What’s in my Orange Juice?

Gruen Agency & Pest Control Company – Mobile Campaign

Mediahub & Chipotle Mexican Grill – Tap Your Appetite Mobile App Launch

Reprise – SEO & McCormick AMP Recipes Mobile Campaign

 

 

Best PPC Campaign

1SEO – Meeting the Mark: How 1SEO Helped One of Pennsylvania’s Top Charter Schools Make the PPC Honor Roll

Aimclear & Iconic Transportation Client – Perpetual Creative Optimization Scripting for Enduring PPC Savings

January Digital & Peapod – NYC Geo-Targeted Campaigns Increase Grocery Orders by 262%

MediaCom & Bose – From Google to Amazon – Bose 360 Degree E-commerce Search Strategy

MilliporeSigma PPC Team – Exponential Growth Through Scale and Targeting

Nebo & Gas South – Turn Up the Heat with Weather-Triggered Ads

Nina Hale & TRX Training – US Paid Search & Shopping Campaign

Rise Interactive & Follett Higher Education – Fall Rush PPC Campaign

SalesX Inc & Aeroflow Healthcare

Search Laboratory & Staar Surgical – Localized strategy producing profound results

 

 

Best SEO Campaign

Sponsored by

1SEO – Building Trust: Certifying the Management and Strategy Institute’s Online Visibility

Croud & Insureon – A strategy for long-term SEO success

Go Fish Digital & Simple. Thrifty. Living. – Disney Princesses Reimagined as Modern

Marie Haynes Consulting & RetractableAwnings.com – How good SEO resulted in phenomenal growth

Path Interactive & Buoy – SEO Campaign

Portent & Star Rapid – Site Relaunch & Global SEO Campaign

Qiigo – British Swim School Sees Pools of New Business Growth through Organic Search

Search Laboratory & a Footwear Retailer – Technical SEO wizardry ensures a competitive edge

Victorious & Felix Gray – Love at First Sight

Women’s Marketing – Jane Iredale SEO Campaign

 

 

Best Use of Content Marketing

1SEO – Thinking Outside the Catalog: How Digital Content and Social Media Marketing Creativity Led to an Increase in Sales for Harriet Carter

Apogee Results & Capson Physicians Insurance – Content Marketing from 0 to 60

Digital Third Coast & Shorr Packaging – Protecting Packages

Go Fish Digital & Elite Fixtures – The Cost of Mining a Bitcoin Campaign

Mannix Marketing & American Heating Company – Content Marketing Campaign

Red Door Interactive & Bridgepoint Education – Content Gap Analysis

Resolution Media & McDonald’s – Search Demand Data Informs Sauce Content Marketing Campaign

Stone Temple (now Perficient Digital) – Attracts Major Clients Through Authority-Building Content

The Media Image & Air Charter Service – “Private Jets of World Leaders” SEO Campaign

Wpromote & Sheex – Bed and Bracket Sleep Challenge

 

 

Most Innovative Campaign

Sponsored by

Assembly & FX – Marketing Campaign of Fear

Barefoot Proximity & Gallup – Custom Workplace Solutions

Elite SEM & Shopko – Driving In-Store Sales Campaign

Go Fish Digital & Phillips & Cohen – Dramatic Organic Traffic Recovery

Gruen Agency – Development of Zone Controlling Software for Home Services Client

Jellyfish & Walden University – Leveraging Dynamic Search Ads to Drive Lead and Enrollment Growth

Katana – UC APU

Location3 & Mountain Mike’s Pizza – Innovative Use of DoubleClick to Help Franchisees Increase Online Conversions by 532%

MediaCom & Bose – From Google to Amazon – Bose 360 Degree E-commerce Search Strategy

Mediative – AI driven PPC campaign

 

 

Best Software Innovation

Sponsored by

Adalysis – PPC Recommendation Engine

Adthena – AI Driven Machine Learned Search Intelligence

Botify

Clever ecommerce – AdWords Automation Software

OnCrawl – Rankings

PR Hunters – Project Crockett

SEMrush – Keyword Magic Tool

Sitebulb – Crawl Maps

Search Squared – Audit & Automation for AdWords

Trisolute Software GmbH – News Dashboard for Mobile and Desktop

 

 

Best PPC Management Software Suite

Adalysis – PPC Recommendation Engine

Adlucent – Deep Search

Optmyzr – Comprehensive Search PPC Management Software Suite

 

 

Best SEO Software Suite

Botify – Botify Software Suite

Conductor – Searchlight

MarketMuse & The MarketMuse Suite

OnCrawl – SEO Data Platform

SEMrush – SEO & Content Workflow

 

 

Best Search Software Tool

Adthena – AI Driven Machine Learned Search Intelligence

Back Azimuth – HREFLang Builder

Botify

DeepCrawl

Milestone – CMS Module Voice-search friendly Content Management System

OnCrawl – SEO Crawler & Log Analyzer

Search Squared – Audit & Automation for AdWords

SEMrush – Keyword Magic Tool

Sitebulb – Website & SEO Auditor

Swydo

 

 

Best In-House Team

Sponsored by

CallRail

Fanatics – SEO team

Group Nine Media – Thrillist

HomeToGo – SEO Team

MilliporeSigma – Customer Acquisition and Channel Marketing Team

 

Best Small Integrated Search Agency

Aimclear – Next-Gen Digital Marketing

Croud

Digital Third Coast

SS Digital Media

 

 

Best Large Integrated Search Agency

Barefoot Proximity

Elite SEM

Gruen Agency

Search Laboratory

TopSpot

 

 

Best Small PPC Agency

AdEdge Digital Marketing

Marketing Mojo

Tandem Interactive

 

 

Best Large PPC Agency

1SEO I.T. Support & Digital Marketing

3Q Digital

Adlucent

Logical Position

Merkle Inc

Metric Theory

Rise Interactive

Search Laboratory

Wpromote

 

 

Best Small SEO Agency

Bad Penny Factory

Hive Digital Inc.

LSEO – A Digital Marketing Agency

Marie Haynes Consulting Inc.

Marketing Mojo

Red Door Interactive

Tandem Interactive

Victorious

 

 

Best Large SEO Agency

1SEO I.T. Support & Digital Marketing

Go Fish Digital

HigherVisibility

Merkle Inc

Search Laboratory

Stone Temple (now Perficient Digital)

Women’s Marketing SEO Team

Wpromote

 

 

Young Search Professional

Sponsored by

Brennen Bliss, Founder & CEO, PixelCutLabs

S. Angeolyn Dayrit, SEO Manager, Reprise Digital

Colby Dimock, SEO Specialist, Nebo Agency

Drew Dyer, PPC Specialist, Jellyfish

Elise Hubel, Search Strategist, SS Digital Media

Leigh McKenzie, Senior SEO Strategist, From The Future

Kelsey Russo, Social Media Specialist, 1SEO

Maddi Salmon, Senior Content Associate, Go Fish Digital

Kevin Schroeder, Paid Media Analyst, Nebo Agency

Ashley Spotts, Digital Marketing Analyst, Search Discovery

 

US Search Personality

The winner of US Search Personality will be announced on the night of the awards ceremony.