2020 Shortlist


BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO)

1SEO.com Digital Agency & Tires4That – Rolling Out a New Website, Driving More Traffic

Go Fish Digital & ILIA Beauty – Exponential ROI

LSEO – Beleza na Web/Beautybox – ECommerce SEO Enhancements & Cleanup

Merkle & Sears Parts Direct – Site Rebuild and Post Launch Optimizations

Perficient & Blinds.com – Traffic Recovery

Stella Rising & Dr. Dennis Gross Skincare – User Focused Optimizations Lead to Massive KPI Lift

Tombras & Lodge Cast Iron – Striking While The Cast Iron Is Hot

Victorious & Capsule Supplies – A Dose of Success

Victorious & Parker Clay – Sustainable SEO Growth is in the Bag

Victorious & Printivity – A Blueprint for Success

 

BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC)

January Digital & Iconic NYC Retail Brand Increase Revenue 68% Through Layered Bidding Strategy

Perficient & Lake Champlain Chocolates – Easter 2020 PPC Campaign

The Media Image & Clarins US – Sale Event 2020

Tinuiti & Etsy – Supporting Black-Owned Etsy Shops

 

BEST USE OF SEARCH – FINANCE (SEO)

Blue Compass – How a National Insurance Company Reclaimed Page One

Crunchy Links & Finbox – Scaling Revenue and Startup Valuations

Path Interactive – Earning Top Performance for an Insurance Client

Refinitiv – Surfin’ USA

Victorious & Tower Loan – SEO with Interest

 

BEST USE OF SEARCH – TRAVEL / LEISURE (SEO)

Go Fish Digital & Seaside Vacations – Stronger Than Before: Achieving Triple-Digit Growth Despite COVID-19

Milestone Inc & Hacienda Del Sol Resort – 16% YOY Online Growth Despite Pandemic

Path Interactive & Travel Client – Dynamic Optimization, Dynamite Results

REQ & Golden Gate Hotel & Casino – Las Vegas Road Trip Series

Victorious & Blueboard – Rewards Campaign

Victorious & Exceptional Villas – Searching for Paradise

 

BEST USE OF SEARCH – TRAVEL / LEISURE (PPC)

There is no shortlist for this category, a winner will be announced on the evening.

 

BEST USE OF SEARCH – THIRD SECTOR / NOT–FOR–PROFIT

1SEO.com Digital Agency & CCGNJ – Spreading a Message of Hope for Problem Gamblers During Unprecedented Times

Red Door Interactive & YMCA – New Year, New Member Drive

 

BEST USE OF SEARCH – B2B (SEO)

SPONSORED BY ONCRAWL

Directive – Content strategy generates over 2 million impressions in under 4 months for cloud-based log management software company

Go Fish Digital & SimpleTexting.com – 3 Key Areas of Triple Digit Growth

Go Fish Digital & Surety Systems – Strategic Content Creation Leads to Triple Digit Organic Growth and 72% Increase in Leads

Logical Position & Med One Group – SEO National Campaign

Minerva & Proofpoint – Securing a New Remote Workforce

Nebo & Buy-Rite Beauty – SEO Drives Unparalleled ROI

Perficient & Arrow Electronics – Expert Content Campaign

Refinitiv – Surfin’ USA

TopSpot & Butler Technologies – Strategic Changes Reap Big Rewards

Victorious & Blueboard – Rewards Campaign

 

BEST USE OF SEARCH – B2B (PPC)

1SEO.com Digital Agency & Nassau National Cable – Wired for Success

Aimclear & Recruitment SaaS – Winning Via Strategic Integration

Barbauld Agency & Trailer Transit – Leasing Nationwide

Directive – How Directive Drove 114% More Paid Leads for ITSM Client Through Personalization and Aligned Landing Page Experience

Forthea & Acuren – 277% ROAS for B2B Industrial

Refinitiv – Living in America

Search Laboratory & UiPath – Increasing international conversions while decreasing cost per acquisition

The Media Image & Refinitiv – Rebrand and Restructure – Sustaining Efficiency At Scale For A New Brand

Tombras & Pilot Flying J – Keeping America Moving

 

BEST USE OF SEARCH – B2C (SEO)

HigherVisibility & Allied Van Lines – Moving Success with SEO

Merkle & Sears Home Services – Growth in Non–Brand Traffic

Minerva & Blurb – Providing A Creative Outlet During Challenging Times

Path Interactive – Earning Top Performance for an Insurance Client

Perficient & Blinds.com – Traffic Recovery

Red Door Interactive & CenturyLink – Support Center

Stella Rising & Backstage.com – Casting Call Campaign

Tombras & Lodge Cast Iron – Striking While The Cast Iron Is Hot

Victorious & Boombox – San Francisco Storage

Victorious & Felix Gray – Keyword Visions

 

BEST USE OF SEARCH – B2C (PPC)

Intuitive Digital & Fly Precision – B2C Campaign PPC US

January Digital & Iconic NYC Born Brand Increase Revenue 68% Through Layered Bidding Strategy

Perficient & Lake Champlain Chocolates – Easter 2020 PPC Campaign

Rakuten Advertising & Control4 – Non–Brand Restructure & Scaling w/ Smart Bidding

Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search

Socium Media & Lashify – Maximizing SEM During COVID-19

 

BEST USE OF SEARCH – HEALTH

1SEO Digital Agency & ARBDA – Optimizations: The Backbone of a Strong Digital Strategy

CMI/Compas & Genentech – Xofluza Follow the Flu

Reprise Digital & Endo Pharmaceuticals – Empowering Men to Take on the Curve

REQ & American Sleep Association (ASA) – New and Improved Information Architecture

SalesX & Aeroflow Healthcare – Breast Pump Campaign

Schema App & AdventHealth – Structured Data Campaign

Stella Rising & CCRM – Family Building Campaign

Stella Rising & CCRM – Sparking Hope for Families in 2019 and 2020

Victorious & Capsule Supplies – A Dose of Success

 

BEST USE OF SEARCH – AUTOMOTIVE

Adthena – Competitive monitoring helps Volkswagen turn a potential loss into a big gain

Trader Interactive – The Summer of the RV

 

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

360i & Pulte – Building an SEO Foundation for Growth

Digital Third Coast & IPX1031 – Quadrupled Visibility Year–over–Year

Forthea & The Repipe Company – SEO Drives 700% Increase in Leads

Infront Webworks & We Are 307 Real Estate – National Real Estate Campaign

Stella Rising & Sea Glass Properties – Driving Real Estate SEO Through Real UX Insights

 

BEST USE OF SEARCH – FMCG

There is no shortlist for this category, a winner will be announced on the evening.

 

BEST LOCAL CAMPAIGN (SEO)

1SEO Digital Agency & Matthew Rathgeb Painting – SEO: Applying A Fresh Coat

Intuitive Digital & Oregon Trail Recovery – Best Local SEO Campaign

Logical Position & Allergy & ENT Associates – SEO Local Campaign

Nebo & Arrow Exterminators – Growing Local Traffic via Geo–Specific Answers

Sears Home Services & Merkle – Growth in Local SEO Campaign

Tombras & Orangetheory Fitness – Orangetheory At Home

Victorious & Boombox – San Francisco Storage

 

BEST LOCAL CAMPAIGN (PPC)

Goodway Group & Kubota Farmbelt Equipment – Creating Local Impact for a National Brand

Infront Webworks & Peak Structural – Foundation Repair Local Campaign

LSEO.com & JPP Law – Bankruptcy Leads

Tombras & Pilot Flying J – Thank You, Drivers

 

BEST LOW BUDGET CAMPAIGN (SEO)

SPONSORED BY MAJESTIC

Crunchy Links & Finbox – Scaling Revenue and Crawl Budget

Go Fish Digital & Parrot Bay Pools – Diving Deep with a Shallow Budget

 

BEST LOW BUDGET CAMPAIGN (PPC)

1SEO.com Digital Agency & Economy Drain Cleaning & Plumbing – Filling the Pipeline with Leads

Beanstalk Internet Marketing & CattleTags – Optimizing Until The Cows Come Home

beMarketing & Green Terra Disposal Inc. – Low Budget Dumpster Campaign

LSM & Thompson Burton PLLC – Google Search MLM Campaign

Tombras & Kamado Joe – Bayesian Learning for Low Budget Success

 

BEST INTEGRATED CAMPAIGN

Aimclear & Recruitment SaaS – Winning Via Strategic Integration

CitizenNet & Magnitude Digital – Butterfly Network: 2019 Holiday Campaign

Investis Digital & Spalding – Holiday Slam Campaign

January Digital & Iconic NYC Fashion Brand

MilliporeSigma – Project Fetch

Reprise & Coca-Cola North America – Coca-Cola Holidays Delivers DTC Performance

Stella Rising & Swiftwick – Maximizing on Television Through SEM

Tombras & FreshDirect – Omnichannel Attribution for New Customer Acquisition

Wild One & Metric Theory – Cross–Channel Synergy: Helping Pets & Owners Improve Stay-At-Home Life

 

MOST INNOVATIVE CAMPAIGN (SEO)

Mover Search Marketing & All Clients – Coronavirus/COVID-19 Obtain Leads for Clients Campaign

Path Interactive & Travel Client – Dynamic Optimization, Dynamite Results

Tombras & Lodge Cast Iron – Striking While The Cast Iron Is Hot

 

MOST INNOVATIVE CAMPAIGN (PPC)

Croud & Shudder – Driving brand awareness and ad recall with YouTube Audio Ads

Cubic & Miami-Dade County – Cubic Interactive Superbowl & Beyond Campaign

Rakuten Advertising & Art to Frames – Smart Shopping Split Test

Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search

SalesX & Aeroflow Healthcare – Breast Pump Campaign

Tombras & BioLife Plasma Services – Plasma, Now More Than Ever

 

BEST PPC CAMPAIGN

SPONSORED BY OPTMYZR

 

Forthea & Acuren – 277% ROAS for B2B Industrial

Infront Webworks & Peak Structural – Foundation Repair Campaign

Merkle Inc. & Tarte Cosmetics – Custom Kit November 2019

Nebo Agency & Buy-Rite Beauty – Paid Search Restructure Drives Record High Results

Rakuten Advertising & Control4 – Non-Brand Restructure & Scaling w/ Smart Bidding

Refinitiv – Living in America

Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search

SalesX & Aeroflow Healthcare – Breast Pump Campaign

Stella Rising & Swiftwick – SEM Campaign, 2020

Tombras & Pilot Flying J – Keeping America Moving

 

BEST SEO CAMPAIGN

SPONSORED BY SEMRUSH

Directive – Keyword adjustment leads to #1 spot for toughest keyword to rank for in insurance industry

Forthea & The Repipe Company – SEO Drives 700% Increase in Leads

HigherVisibility & Allied Van Lines – Moving Success with SEO

Hive Digital & MFASCO – First Aid Campaign

Infront Webworks & We Are 307 Real Estate – Real Estate Leads Campaign

Merkle & Avocados From Mexico – Avocado How-To Campaign

Minerva & Blurb – Providing A Creative Outlet During Challenging Times

Tombras & Lodge Cast Iron – Striking While The Cast Iron Is Hot

Victorious & Conexwest – Let’s Ship It!

Victorious & Printivity – A Blueprint for Success

 

BEST USE OF CONTENT MARKETING

beMarketing & Nolan Painting – Content Repurpose Campaign

Children’s Health – Content Strategy Focuses on Search, Engagement to Achieve Record-Breaking Results

Croud & Audible – Driving international content creation at scale

Crunchy Links & Figure – Proving Content Can Have ROI

Go Fish Digital & SimpleTexting.com – Get Paid to Binge-Watch Link Building Genius

Investis Digital & Russell Athletic – Content Hub

Mannix Marketing & Worktank – Content Marketing Campaign

Perficient & Arrow Electronics – Expert Content Campaign

Reprise & Johnson & Johnson – When Being Content With Your Content Strategy Isn’t Enough

Stella Rising & Petro Home Services – Home Service Content Campaign

 

BEST USE OF PR IN A SEARCH CAMPAIGN

Aimclear & LegitScript – Ground-Breaking CBD Study Drives Brand Awareness & Sales

Clearlink, Performance Outreach Team – Stephen King Campaign

Digital Third Coast & US Foods – Viral Food Delivery App Study

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

1SEO Digital Agency & JBA Offroad – Forging a New Path Online

Aimclear – From Prosperity to Pandemic: Budget Slashing Be Damned! Integrated Performance Marketing Saves the Day

MilliporeSigma – Project Fetch

REQ & Allwell – Senior YouTube Campaign

The Media Image & Wander Beauty – Leveraging Paid Search & Social For Greater ROAS

Tombras & FreshDirect – Omnichannel Attribution for New Customer Acquisition

 

BEST USE OF DATA (SEO)

TopSpot & Regal Plastics – Data Driven Strategies Drive Sales for Regal Plastics

Trader Interactive – Driving SEO with Data

 

BEST USE OF DATA (PPC)

DAC – Leveraging Robust Data to Inform Smart and Agile Market Entry, Driving All-Time Record Growth During COVID-19

Nebo Agency & Brookdale Senior Living – We Are Committed to You

Rakuten Advertising & Camp Chef – Halo Effect of YouTube

Reprise LA & TV Streaming Client – Solving the Brand Keyword Paradox

Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search

SalesX & Aeroflow Healthcare – Breast Pump Campaign

Statwax & 250ok – Hitting New Customer Acquisition Highs with Data-Driven Paid Search

Workday & Metric Theory – Deep Data Knowledge Leads to Qualified Lead Growth

 

BEST SOFTWARE INNOVATION

Back Azimuth Consulting’s HREFLang Builder

DeepCrawl Automator – SEO QA

Fluency – Groundbreaking Automation Technology in Enterprise–Level Advertising

Kenshoo Impact Navigator

OnCrawl – Connecting the dots between technical SEO & data science

Optmyzr Campaign Automator – Innovation for Effective PPC

Shape – Advertising Data Infrastructure

Squared.io – Automation & Audit for Google Ads

TrueClicks – PPC Auditing & Monitoring built for Teams

Yext – Yext Answers

 

BEST PPC MANAGEMENT SOFTWARE SUITE

Kenshoo Search

Optmyzr – Extraordinary PPC Management Tools Empowering the Paid Search Community

Squared.io – Automation & Audit for Google Ads

TrueClicks – PPC Auditing & Monitoring built for Teams

 

BEST SEO SOFTWARE SUITE

MarketMuse – MarketMuse Suite

Milestone Inc. – Schema Manager

OnCrawl – Connecting the dots between technical SEO & data science

seoClarity – seoClarity SEO Platform

 

BEST SEARCH SOFTWARE TOOL

Back Azimuth Consulting’s HREFLang Builder

Content Harmony – Content Briefs

INK – INK For All Content Optimization Editor

Kenshoo Search

OnCrawl – Connecting the dots between technical SEO & data science

seoClarity – Schema Builder

Squared.io – Automation & Audit for Google Ads

Trisolute News Dashboard

TrueClicks – PPC Auditing & Monitoring built for Teams

Yext – Yext Answers

 

BEST IN–HOUSE TEAM

T-Mobile Paid Search Team

Trader Interactive – Audience Growth Team

 

BEST SMALL PPC AGENCY

Aimclear

SalesX

 

BEST LARGE PPC AGENCY

Metric Theory

Rise Interactive

The Media Image

 

BEST SMALL SEO AGENCY

Blue Compass

Hive Digital

Infront Webworks

LSEO – SEO Team

REQ

TopHatRank

 

BEST LARGE SEO AGENCY

1SEO Digital Agency

Go Fish Digital

HigherVisibility

Perficient, Inc.

Reprise

Stella Rising

Victorious

 

BEST SMALL INTEGRATED AGENCY

Aimclear

beMarketing

Crunchy Links

 

BEST LARGE INTEGRATED AGENCY

Search Laboratory

Tombras

TopSpot Internet Marketing