2021 Shortlist


Congratulations to our 2021 US Search Awards finalists.

Finalist Assets


Best Use of Search – Retail / Ecommerce (SEO)

beMarketing & Eclat

Delante & Vape Royalty – Vape with A GROWTH Flavor

Forthea & Gunbroker.com – Organic Growth for Education & Safety

Inseev Increases Organic Search Revenue by +121% for Layla Sleep

Nebo Helps P.L.A.Y. Save SEO…and Puppies

Victorious & Lychee the Label – K-Popping to Success

WrightIMC & Simple Loose Leaf – For all the tea in Google


Best Use of Search – Retail / Ecommerce (PPC)

Sponsored by Optmyzr

1SEO Digital Agency & Philadelphia Security Products – Unlocking eCommerce Success During the Lockdown

Inseev Interactive Scaled Mrs. Fields’ Q4 Order Volume 29% While Increasing ROAS 6%

January Digital & David’s Bridal – Target ROAS to Drive Revenue 20% After COVID-19

Logical Position & Boutique Rugs – Paid Search Campaign

Loud Mouth Media & GT Omega – Visibility in the Fast Lane

Nebo & Buy-Rite Beauty – Thriving in Times of Crisis

PMG & Sephora – Accelerating Sephora’s eCommerce to be THE Digital Beauty Destination

Rakuten Advertising & Backcountry – Zombie SKU Shopping Campaign

The Media Image & Kendo Brands – Fenty Skin Global Launch -A Two-Phased Approach To Entering A Highly-Saturated Skincare Market.

Tinuiti & Etsy – Driving International Growth


Best Use of Search – Finance (PPC)

TA & Zions Bancorporation – PPP 2021

Tinuiti & Best Egg – Driving Incremental Volume With A Non-Branded Broad Audience-Targeted Campaign


Best Use of Search – Travel / Leisure (SEO)

1SEO Digital Agency & Scubadelphia Diveseekers – Ascending the Turbulent SEO Waters

Portent & Princess Lodges – Pandemic Recovery Through Organic Search Campaign


Best Use of Search – Travel / Leisure (PPC)

Crafted & Preferred Hotels & Resorts – Outperforming recovery

Intuitive Digital & Travel For Teens – PPC for 2021 Summer Season Teen Travel

Razorfish & Marriott – Holistic Search Approach Improves Cost Per Acquisition


Best Use of Search – Third Sector / Not For Profit

1SEO Digital Agency & Council on Compulsive Gambling of New Jersey – Shuffling the Strategy for 800-GAMBLER

AdEdge Digital Marketing & Putnam Service Dogs – Google Search Optimization

Hive Digital – World History Encyclopedia – Site Migration and Implementations

RocketMill & Health Affairs – Rapid Response Pandemic Policy & Preparedness


Best Use of Search – B2B (SEO)

1SEO Digital Agency & Clothing Authority – Making Money Grow on Tees

Aimclear & Trucking Client – LEGAL Grand Theft Keyword!

Directive & ZeroFOX – Customer Led Content Wins Big

estound & Polytron – Fill the trade show gap with branded thought leadership

Growth Local & National Everything Wholesale – B2B E-Commerce SEO Campaign

Inseev Interactive – B2B capital markets advisory firm sees +34% YoY growth in goal 1 conversions

Logical Position & First Alliance Logistics Management – LLC (FALM)

TopSpot & Metal Depots – Content Focused Organic Results

Victorious & ForeSee Medical – A New Inbound Channel

Wpromote & Chefs’ Toys – Keeping Covid Out of The Kitchen


Best Use of Search – B2B (PPC)

Aimclear – Where The Buffalo Roam – A PPC Trail to B2B Profitability

Catalyst & UPS – Custom Data Solution to Maximize Revenue

Collective Measures & New England Biolabs – How Restructuring Evergreen Paid Search Increased Efficiency

Directive & New Relic – Offline Conversion Tracking For A More Accurate Arrow

Directive & ServiceChannel – Dominating Search And Mental Real Estate

Jan Kelley & Pricefx – Account-Based Experience

Nebo Agency & PGi – GlobalMeet Webcast

NordicClick Interactive & Sportsdigita – Growing Volume & Profitability During COVID-19

Semrush – Increasing Payments with Dynamic Search Ads


Best Use of Search – B2C (SEO)

Break The Web & Bond Vet – Unlocking Paws-itive Pet-tential

Delante & Vape Royalty – Vape with A GROWTH Flavor

Estound & Perkins Studdard – Road Less Traveled

Forthea & Gunbroker.com – Organic Growth for Education & Safety

GeniusVets & Countryside Veterinary Clinic – Pet Care & Veterinary Service Exploration

Hennessey Digital & Ben Crump Law – National Expansion

HigherVisibility & North American Van Lines – Moving Success with SEO

Victorious & CocuSocial – A Strategic Pivot

Victorious & Lychee the Label – K-Popping to Success

Victorious & Sisemore Law – Lawyered!


Best Use of Search – B2C (PPC)

Crafted & Preferred Hotels & Resorts – Outperforming recovery

estound & Royal Crest Dairy – From “Dairy Delivery” to “Food Delivery”

Hearts & Science & HBO Originals – His Dark Materials Season 2 Tune-In Search

Intuitive Digital & Heatmasterss – Full Funnel Strategy and Execution

January Digital & David’s Bridal – Target ROAS to Drive Revenue 20% After COVID-19


Best Use of Search – Health

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

Amsive Digital & Livestrong – Core Update Recovery

Blue Compass & Wolfe Eye Clinic – Driving Leads with a Clear Digital Vision

Infront Webworks & Park View Dentistry – Creating Authority In The Health Niche

Inseev Interactive Increases Cala Trio Conversion Volume by 1,012%

Logical Position & Allergy and ENT Associates – National Standard Campaign

MERGE & Braven Health – Open Enrollment Campaign

PlatformGSK & GSK – Delivering a Holistic Search Program worth $30m

Red Door Interactive & Children’s Hospital of Orange County (CHOC) – Finding Innovative Solutions to Tracking Success While Respecting Patient Privacy

Stella Rising & CCRM – Sparking Life Amidst a New Reality

Victorious & ForeSee Medical – A New Inbound Channel


Best Use of Search – Automotive

Milestone Inc & Renault Eurofranceses De Mexico – Building Digital Presence And Car Sales, 184% Increase In Impressions

Razorfish & AutoNation – Achieving Peak Efficiency In Challenging Environment

Searchlab Digital & Tom Kadlec Kia – Local SEO Campaign


Best Use of Search – Real Estate & Property

Forthea & The Standard At River District – Leasing Up During A Pandemic

Infront Webworks & We Are 307 – Real Estate Lead Growth Campaign

Stella Rising & Sea Glass Properties – Harnessing Internal Search To Drive Organic Traffic Growth For Non-Brand Queries


Best Use of Search – FMCG

NP Digital & Hickory Farms – Gifts

Reprise and Johnson & Johnson – Finding Funnel FLOW


Best Use of Search – Fashion

Block & Tam & ba&sh US – Solving 2021’s Top PPC Challenge: Over-reliance on Automation

January Digital & David’s Bridal – Target ROAS to Drive Revenue 20% After COVID-19

Rakuten Advertising & Vans – Catch-all Shopping

Stella Rising & Gudrun Sjödén – International Expansion Campaign

Victorious & Lychee the Label – K-Popping to Success


Best Local Campaign (SEO)

1SEO Digital Agency & Wes Carver Electric – Powering the Neighborhood

Big Fish Local & Beehive Plumbing – Local SEO Campaign

Blue Compass & Wolfe Eye Clinic – Driving Leads with a Clear Digital Vision

Break The Web & Bond Vet – Unlocking Paws-itive Pet-tential

Estound & Perkins Studdard – Road Less Traveled

Logical Position & Allergy & ENT Associates – National Standard Campaign

On The Map, Inc. & Julian Stroleny – Stroleny Law

Pan Galactic Digital & Fernandez Law – How an SEO-Driven Site Redesign Led to an Increase in Visibility, Organic Traffic, and Conversions

SearchLab Digital & Tom Kadlec Kia – Local SEO Campaign

Victorious & Cunningham Legal – SEO that Makes a Difference


Best Local Campaign (PPC)

1SEO Digital Agency & Economy Drain Cleaning and Plumbing – Overflowing With Hot Leads

beMarketing & Nolan Painting – Best Local Campaign

estound & Royal Crest Dairy – From “Dairy Delivery” to “Food Delivery”

January Digital & David’s Bridal – Target ROAS to Drive Revenue 20% After COVID-19

Lastmile Retail & Boost Mobile – Paid Local Campaign

Razorfish & AutoNation – Achieving Peak Efficiency in Challenging Environment

Razorfish & Marriott – DSA is the Perfect Match for Weary Road Travelers

SearchLab & Dr. Gallo – Best Local Campaign (PPC)


Best Low Budget Campaign (SEO)

Delante & Vape Royalty – Vape with A GROWTH Flavor

GeniusVets & Countryside Veterinary Clinic – Pet Care & Veterinary Service Exploration

Infront Webworks & We Are 307 – Low Budget High Growth in Real Estate SEO

LinkGraph & Veil – Link Building Through Original Content

Logical Position & Allergy and ENT Associates – National Standard Campaign

Logical Position & First Alliance Logistics Management – LLC (FALM)


Best Low Budget Campaign (PPC)

estound – Platte River Networks – Pandemic Pivot

Razorfish & Marriott Hotels – Navigating the river of recovery on a showboat

SearchLab & Dr. Gallo – Best Low Budget Campaign (PPC)


Best Integrated Campaign

Aimclear – Where The Buffalo Roam – An Integrated Trail to Profitability

DAC Group & Bridgestone – Overtaking Turmoil to Drive Spectacular Performance

Directive & ServiceChannel – Dominating Search And Mental Real Estate

Forthea & The Standard at River District – Leasing Up During a Pandemic

Hearts & Science + HBO Originals – His Dark Materials Season 2 Tune-In Search

Loud Mouth Media & Smartway2 – A Smart Way To The Top of The SERPs

Nebo & Kwalu – Furnishing the Future of Healthcare

Rakuten Advertising & Mac of All Trades – Cross-Channel Strategy – PPC & Affiliate TM+ Bidding

Stella Rising & Stuffed Puffs – Winning the S’Mores Season

VMLY&R – United Rentals


Most Innovative Campaign (SEO)

Directive & IHC – Query-Driven Search And Content That Answers

Directive & ZeroFOX – Customer Led Content Wins Big

Logical Position & Allergy & ENT Associates – National Standard Campaign

Logical Position & First Alliance Logistics Management – LLC (FALM)

Menerva Digital & Blurb – Adapting to a Change in Search Behavior


Most Innovative Campaign (PPC)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

Directive & Pelican – Targeting Visibility Towards Where Your Viewers Really Are

Directive & ServiceChannel – Dominating Search And Mental Real Estate

Harmelin Media & Aspen Dental – Trailblazing tROAS in Healthcare

NordicClick Interactive & Sportsdigita – Pushing The Innovative Envelope During COVID-19

Razorfish & Marriott – Mobile Impact Revealed, by Activating All Conversion Paths

Stella Rising & jane iredale – Accelerating Beauty via AR


Best PPC Campaign

1SEO Digital Agency & Economy Drain Cleaning and Plumbing – Overflowing With Hot Leads

estound – Platte River Networks – Pandemic Pivot

Hive Digital & Secure Data Recovery – Google Ad Account Set-up and Management

January Digital & David’s Bridal – Target ROAS to Drive Revenue 20% After COVID-19

Loud Mouth Media & GT Omega – Pushing the Pedal on Innovation

NP Digital & Contentful – Headless CMS PPC

Portent & SIRVA/iMove – A Pathway to Market Through PPC

Rise Interactive & Wiley Education Services – Leveraging Automation and Custom Technology Integrations for Powerful Lead Gen Results

Semrush – Increasing Payments with Dynamic Search Ads

WrightIMC & Optimus Business Plans – Doing more with less


Best SEO Campaign

Sponsored by Search Engine Journal

1SEO Digital Agency & Clothing Authority – Making Money Grow on Tees

Amsive Digital & Livestrong – Core Update Recovery

Estound & Perkins Studdard – Road Less Traveled

HigherVisibility & North American Van Lines – Moving Success with SEO

Hive Digital & Altium – Breaking Down Barriers

Keyphraseology & EyeBuyDirect – Demand-Driven SEO Tactics

PlatformGSK & GSK – Delivering a Holistic Search Program worth $30m

Rise Interactive & Dairy Management In – SEO + UX: A Team + Technology Approach to Boosting Website Traffic for Dairy Management, Inc.

Victorious & Cunningham Legal – SEO that Makes a Difference

Victorious & Sisemore Law – Lawyered!


Best Use of Content Marketing

1seo Digital Agency & Best Darn Kettlecorn – Popping Up In Searches Everywhere!

Children’s Health – Children’s Health Data-Informed Content Builds Organic Reach And Trust During A Pandemic

In The Book – The Book Donation Map of America

Menerva Digital & Proofpoint – Becoming A Thought Leader

Milestone Inc & Hospitality Clients – Crisis, Recovery, And Growth Campaign

Pan Galactic Digital & Fernandez Law – Breaking Down Missouri’s Laws

SSDM & Empower HR – Quick To Market Campain

Stella Rising & Dr. Dennis Gross – Amplifying Ecommerce Through Expert Seo And Content Strategy

Victorious & Cocusocial – A Strategic Pivot

Victorious & Cunningham Legal – SEO That Makes A Difference


Best Use of PR in a Search Campaign

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

Digital Third Coast & IPX1031 – Covid Vacations

In The Book – The Book Donation Map of America

Portent & MagellanTV – A Dream Job Proves That Crime DOES Pay

Purple Orange Brand Communications & BioLite – 2020 Share of Click Campaign

RocketMill & Health Affairs – Rapid Response Pandemic Policy & Preparedness


Best Use of Social Media in a Search Campaign

1SEO Digital Agency & Body Science Supplements – No Pain, No Gain: Raising the Bar for Social Media Marketing

Aimclear – From Prosperity to Pandemic: Budget Slashing Be Damned! Integrated Performance Marketing Saves the Day


Best Use of Data (PPC)

Aimclear – From Prosperity to Pandemic: Budget Slashing Be Damned! Integrated Performance Marketing Saves the Day

Collective Measures & Land O’Lakes – Cross-Channel Analysis Delivers Sweet Success

Directive & EasyVista – Testing With Confidence To Find The Sweet Spot

Directive & New Relic – Offline Conversion Tracking For A More Accurate Arrow

Directive & Pelican – Targeting Visibility Towards Where Your Viewers Really Are

Directive & ServiceChannel – Dominating Search And Mental Real Estate

Forthea & The Standard at River District – Leasing Up During a Pandemic

Rakuten Advertising & Backcountry – Leveraging Client Data To Maximize PPC

Razorfish & Marriott – 40% ROI Growth by Utilizing Advanced Data Segmentation

Rise Interactive & Wiley Education Services – Leveraging Automation and Custom Technology Integrations for Powerful Lead Gen Results


Best Use of Data (SEO)

Amsive Digital & Livestrong – Core Update Recovery

Directive & IHC Query – Driven Search And Content That Answers

Keyphraseology & EyeBuyDirect – Demand-Driven SEO Tactics

Logical Position & First Alliance Logistics Management – LLC (FALM)

Menerva Digital & Blurb – Data-Led Content

Menerva Digital & Proofpoint – SEO Data Guiding Product Names & Content Plans

TopSpot & Air Filters, Inc. – Driving Online Sales Through Data

Wpromote & Forks Over Knives – Predicting Future Content (and the Future is Bananas)


Best Software Innovation

Sponsored by Hive Digital

Adthena’s Local View – The future of location-based search marketing

AI Collections – Increasingly & Scandiborn

Bidnamic – advanced automated bidding platform for Google Shopping

FandangoSEO – Smart AI

Milestone Inc – Schema Manager

rankingCoach FREE & marketingRadar

seoClarity Content Assistant – Bridging the Gap between Insights and Actions

Squared.io – Google Ads. Automated

TrueClicks – PPC Auditing & Monitoring built for Teams

Visably – Share of Click Measurement


Best PPC Management Software Suite

Optmyzr PPC Management Suite – Empowering Search Pros for Scaling PPC

PPC Samurai – Automation Without Compromise

Skai – Skai’s Paid Search Solution

Squared.io – Google Ads. Automated.

TrueClicks – PPC Auditing & Monitoring built for Teams


Best SEO Software Suite

Sponsored by Search Engine Journal

iQuanti Inc – ALPS

LinkGraph & SearchAtlas Software Suite

MarketMuse Suite

Milestone Inc – Milestone Local Suite

Semrush – Online Visibility Management – Game Changing Marketing Tools

The seoClarity SEO Platform – AI Driven Insights Without Limits


Best Search Software Tool

Adthena’s Local View – The future of location-based search marketing

INK Editor

LinkGraph & GSC Insights

PPC Samurai – Automation Without Compromise

Semrush – Online Visibility Management – Game Changing Marketing Tools

Squared.io – Google Ads. Automated.

Swydo – Swydo Reporting & Monitoring Platform

TrueClicks – PPC Auditing & Monitoring built for Teams

Yext – Yext Answers


Best In-House Team

There is no shortlist for this category, the winner will be announced on October 7th.


Best Start-Up Agency

There is no shortlist for this category, the winner will be announced on October 7th.


Best Small PPC Agency

Sponsored by Pimento

Aimclear

Hive Digital


Best Large PPC Agency

Sponsored by Tribe Global

1SEO Digital Agency

Directive – Finding Our Focus

Stella Rising

Tinuiti


Best Small SEO Agency

Estound

GeniusVets

Hennessey Digital

Hive Digital

Infront Webworks

WrightIMC


Best Large SEO Agency

Sponsored by Tribe Global

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

1SEO Digital Agency

Directive – Finding Our Focus

Inseev Interactive

NP Digital

Reprise

Stella Rising

Victorious

WebFX

Wpromote


Best Small Integrated Search Agency

Aimclear – Breakthrough Data Mastery for Integrated Marketing

beMarketing – Best Small Integrated Search Agency

estound


Best Large Integrated Search Agency

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.

Directive  

NP Digital

The Media Image

TopSpot Internet Marketing

VMLY&R Discoverability