Previous Judges

The US Search Awards have been judged by industry leaders and experts.
Current Judges
Previous Judges include:

Head judges


Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.


Michael Bonfils is the CEO and Founder of Int’t Media Management with the trade name of SEM International specializing in International SEO/SEM, multilingual content marketing and display solutions. With over 30 network offices around the world, Michael has been critical to the global digital marketing successes of many of the world’s largest corporations. Michael often speaks and writes on the latest trends in global search marketing and has contributed his time to many major national publications and events. In addition to being the founder of his global advertising agency, he is currently a board member of a number of organizations in technology and advertising as well as a former judge for the US Search Awards.

Sarah Carling | Senior SEO strategist | Bruce Clay

Sarah Carling is a senior SEO strategist at Bruce Clay; she has worked in the industry since 2006. After running her own business successfully for eight years, Sarah decided she wanted to get back to focussing on SEO instead of the never-ending variety of other tasks that claimed her time as a business owner. While her primary focus has always been SEO, she has become known for having a cross channel skillset that has shaped her approach of optimizing for the customer more than optimizing for Google. This customer-centric approach started when she started to train clients on forum marketing in the days before Facebook; Sarah realized then that being valuable was the most valuable thing a company could do. As part of the Bruce Clay team, Sarah now works on some of the most challenging clients and marries her value focus with technical analysis and strategies to drive traffic and revenue gains.

Bill Hartzer | SEO Consultant

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.


Scott Hendison is the founder of Search Commander, Inc., an internet consultancy with multiple services and brands. He began selling software online in 1999, attended his first Pubcon in 2004, and is a founding board member of SEMpdx, hosting monthly events and an annual conference in Portland Oregon since 2007.

Karl Hindle | Founder | Wellspring Digital

Karl Hindle founded Wellspring Digital in January 2017 and acts as CEO and Head of SEO (for now). He initially trained as an accountant with Arthur Andersen in Birmingham and London UK, but quickly commenced his career as an entrepreneur eventually founding an insurance brokerage, Andersen Hindle Limited which was sold in 2002. He then served in senior positions with a number of British and European countries, including France, Cyprus, Russia and Spain. Attracted to digital since the late-Nineties, at the turn of the century he created a reputation as a technical writer, morphing into a web content creator and was drawn into SEO. In 2009, he emigrated to the United States and worked in agency land primarily as an SEO. He also served as the Digital Director of ChildFund International in Richmond VA and was a member of the Strategy Committee for the global organization. In addition to Wellspring Digital, he is involved as an equity partner in several business ventures in the digital space including Strategic Harbor and SailFish, and he also sits on the board of a corporate governance body. When he’s not working, he can be found spending time with his family and their seven rescue dogs, playing guitar with several other frustrated, middle-aged rock stars, or navigating domestic life with two redheads in the house (his wife, Alissa, and stepdaughter, the Ginger Ninja).

Motoko Hunt | President | AJPR

Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing.

Debra Mastaler | President |

Debra Mastaler is an experienced traditional marketing and search engine optimization (SEO) specialist with a deep skillset in link building, SEO content strategy and media relations. She has owned Alliance-Link since 2001 and specializes in combining big idea content and smart SEO to build links, traffic and brand growth. Debra is a regular conference speaker, trainer and contributor to numerous search and tech sites and is OMCP certified link building trainer.

Roger Montti | Owner |

Roger Montti is a search marketing consultant with 20 years of experience. He has presented at major Internet marketing conferences including SES, SMX, PubCon and Affiliate Summit. In addition to SEO consulting, Roger is a staff writer at, he publishes an award winning forum and other websites.

Kristine Schachinger | Leading Technical SEO

Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL,, and As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital. Kristine is the CEO and founder of Nevada based Sites Without Walls. Her current SEO work includes (but is not limited to): · News Publishers and eCommerce sites · Site Recovery Plans · Monthly SEO support · Site Health Audits · SEO Algorithm / Penalty Audits · Conversion optimization · Site usability and testing · Accessibility (WCAG) · and other manner of Technical SEO She has worked with many SMBs and enterprise clients such as Vice News, Vice Media,, Top Ten Reviews, Patch Media, Discover, and

Carolyn Shelby | Director of Search Engine Optimization | Tribune Publishing

Grant Simmons | VP of Performance Marketing |

Grant Simmons leads the Performance Marketing team at, helping drive brand awareness, search traffic, affiliate traffic, and lead optimization for one of the nation's top real estate sites. Grant has over 26 years of agency & brand experience serving industry-leading organizations such as; Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS,, YPO, GE, Amgen & Fox Sports. Grant is a popular speaker at search & real estate industry events worldwide, including; SMX, SES, SIS, Pubcon, Brighton SEO, Chiang Mai SEO, UCLA Anderson School of Business, eMarCom, C3, Social Shakeup, Multifamily Brainstorming, R3, DMA, LRTCon, and has written or been quoted in Search Engine Watch, Search Engine Journal, Search Engine News, Forbes, Fox Business, MSN, Media Post, Yahoo & other national & international publications. Described as an online marketing strategist, motivator, ideator, entrepreneur, asker-of-tough-questions, and "proud American with a funny accent", he prefers; father, sailor, search marketer & expat Brit - though not necessarily in that order when there's a fair wind.

Purna Virji | Senior Manager of Global Engagement | Microsoft

Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.


Barry Adams | Founder | Polestar Digital

Barry Adams has building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK's most-read newspapers The Sun and the Daily Mail and America's most popular news channel Fox News. In 2016 his work was recognised with two UK Search Awards, including Best Small SEO Agency for which he was again shortlisted in 2017. In addition to his consulting work, Barry lectures on SEO and digital marketing for Ulster University, Queen's University Belfast, and the Digital Marketing Institute. He travels the world to speak at digital conferences such as BrightonSEO, Pubcon, UnGagged, SMX, and Learn Inbound. Barry also serves as the Chief Editor at award-winning European digital marketing blog State of Digital.

Azeem Ahmad | Digital Marketing Manager | Staffordshire University

Azeem is currently the Digital Marketing Manager at Staffordshire University. He has spent several years working in the industry, beginning in a paid search focused role before moving into a multi channel specialism. He is experienced in various aspects of online marketing activity, including PPC, Social Media, Display, Programmatic, App Marketing and SEO. He has previously spoken at conferences in the UK including MeasureFest, and BrightonSEO, and also on podcasts and webinars too.

Chris Boggs | Founder | Web Traffic Advisors |

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams and developed Thought Leadership at two now-Publicis agencies in the 2000’s into early 2010’s. Since founding Web Traffic Advisors in 2014, Chris advises business and agency clients helping to improve performance in SEO, Paid Search, and Paid Social Media. Chris supports organization teams and agencies, but also works with sub-contractors and freelancers to deliver direct campaign execution in paid Media (Search & Social) and SEO. Chris also loves developing and delivering customized team training. Chris has current and recent experience serving major brands on various ecommerce platforms, B2B Software & Industrial, Travel, Retail and other industries.

Elmer Boutin | Director Of Organic Search | GTB

Elmer is Channel Director, Organic at VMLY&R and is assigned to WPP sister agency, GTB, as their Director, Organic Search (SEO). Following a career in the U.S. Army, he has worked in digital marketing for over 20 years doing everything from coding websites to managing online reputation management efforts as both an independent contractor and a corporate webmaster. In his assignment with GTB, a global advertising agency and strategic marketing partner for Ford, he leads the team doing organic search optimization on websites for Ford and other clients.

James Brockbank | Managing Director & Founder | Digitaloft

James Brockbank is Managing Director and founder at Digitaloft, a multi-award-winning digital PR, content and search marketing agency, with more than 12 years SEO experience behind him. Digitaloft’s work has won multiple awards at European Search Awards, UK Content Awards, UK Agency Awards, Northern Digital Awards and, most recently, the European Content Awards where the agency were awarded ‘Small Content Marketing Agency of the Year.’ James is a regular conference speaker, having presented at SMX West, Search Y Paris, BrightonSEO, YoastCon, Learn Inbound, Ungagged and more, as well as being a contributor to Search Engine Journal, Search Engine Watch and the SEMrush blog.

Christine Churchill | CEO & President | KeyRelevance

Christine Churchill is the CEO & President of KeyRelevance, a full service online marketing company offering search engine optimization, pay per click management, and usability / conversion enhancement services for web sites. Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and the Dallas / Fort Worth Search Engine Marketing Association. In addition to over 15 years marketing experience, she spent ten years in the U.S. Army as a missile officer and has a Master’s Degree in Business. Ms. Churchill is a regular speaker at PubCon, Search Marketing Expo, and other marketing conferences. Christine and her experienced team of online marketers specialize in helping businesses succeed online by providing a holistic approach to marketing: increasing a site's visibility, improving the user experience on the site, and maximizing the site's conversion potential.

Kevin Gibbons | CEO | Re:signal

Kevin is CEO at Re:signal - an award-winning SEO and content marketing agency for brands anticipating the future. Kevin has presented at a large number of conferences around the world, writes frequently online and has worked with well-known brands including Expedia, Deloitte, Pottery Barn and more and was named 2018 search personality at UK Search Awards. Website:

Luis Navarrete Gomez | Senior Search Manager | LEGO

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.

Keith Goode | Sr. SEO Strategist | IBM

Keith Goode is a Sr. SEO Strategist at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, SMX, Advanced Search Summit, State of Search, Cross Forum, and Clarity. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts.


Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.

Anders Hjorth | Digital Marketing Strategist | Innovell

Anders Hjorth is the author of the Search Strategies Report and the Amazon Marketing Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing. As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA. Anders is also a member of various awards juries and advisory boards including Paid Search Association and the Global Search Awards.

Jennifer Hoffman | VP of Marketing | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Kenny Hyder | Founder | Hyder Media

Mark Knowles | CEO | Pixelsilk, Inc.

With over three decades of experience and hundreds of software, web marketing, and development projects under his belt, Mark Knowles has an in-depth understanding of web marketing, development, and search engine optimization (SEO). His professional background includes developing marketing technology solutions for companies such as JELD-WEN, Intel, adidasGolf, PacifiCorp, and many others. And as an entrepreneur, Mark has helped create and build several multimillion-dollar technology companies. Currently, Mark helps his team and clients prioritize and focus their marketing efforts. He also found and developed the first SEO-friendly content management system (CMS), Pixelsilk. At Smartz and Pixelsilk, Mark leads a team that combines innovative marketing application solutions with SEO best practices for client websites across the globe. In addition, Mark speaks at marketing conferences and universities, co-chairs the Swivel Digital MarketingConference in Bend, Oregon, and serves as an advisory board member at SEMpdx in Portland, Oregon. On a personal note, Mark is known for his relentless energy, an insatiable appetite for learning new things, and his ability to connect disparate trends and anticipate the future of marketing and technology.

Judith Lewis | Founder | DeCabbit Consultancy |

Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx ,, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.

LinkedIn profile

Carla Marshall | Head of Content Marketing | vidIQ

Carla Marshall is the Head of Content Marketing at YouTube analytics platform vidIQ. She has 10+ years of experience in video marketing, social media management, content marketing, Digital Rights Management, and SEO. She was previously Editor in Chief at and She is YouTube Certified and a judge for the UK, US, Canadian, and EU Search Awards.

Jesse McDonald | Global SEO Strategist | IBM

Jesse McDonald is a Global SEO Strategist with IBM. Located in Austin, TX, Jesse has been working within the digital marketing industry as an SEO professional for over 6 years. He cut his teeth within the SEO industry focusing on local SEO before expanding his expertise into e-commerce and large/enterprise-level businesses. Jesse is also a frequent conference speaker and can often be seen presenting at Pubcon, State of Search, SearchHOU, and Rocks Digital. He is also an active contributor to industry blogs like Search Engine Journal and the SEMrush blog. He was also listed as one of Search Engine Journal’s top 140 SEOs to follow.

Brian McDowell | Senior Director of SEO and Content Marketing | Credit Karma


Lexi Mills is a multi-award winning digital marketing expert specialising in PR SEO and data-driven business intelligence. She is President of The Future of Search Foundation and Managing Director of Shift6, an international consultancy which provides training and consultancy services to agencies, businesses and investors, alongside advising government entities on the risks and opportunities of algorithmic technology. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

Luke Monaghan | SEO Manager | lululemon

Luke Monaghan is the SEO Manager for global athleisure brand, lululemon, where he is responsible for helping to drive their organic strategy in the North American market. Having worked agency-side for over 7 years, Luke comes with a wealth of director-level experience from working with many globally recognized brands, leading strategies and solutions across many areas from Technical SEO through to Content Marketing.

Zbigniew Nowicki | Co-Managing Director | Bluerank

Zbigniew has been working in the digital industry for over 20 years, advising market leaders and innovators. Co-owner of Bluerank, awarded the "Best Large Integrated Search Agency" in the European Search Awards 2017 competition. Founder of CEE Digital Alliance and Digital Alliance Int. - international business partnerships of independent digital agencies from Europe. Pioneer of research on customer experience and user satisfaction, co-founder of the platform. Speaker at digital conferences in Poland and abroad. Privately - doubly happy dad, ultramarathon runner, lover of hard rock and Labrador Retriever dogs.

LinkedIn profile

Polly Pospelova | Digital Marketing Director | Delete Marketing Agency

Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Carrie Rose | Founder and Creative Director | Rise at Seven

Carrie Rose, is the Founder and Creative Director of creative SEO agency Rise at Seven. She leads the creative content marketing and digital PR offering within the agency working on viral PR and social media campaigns for brands in UK, US and Europe. Carrie has won multiple industry awards for running global campaigns for leading brands.

Eli Schwartz | Director of Growth | SurveyMonkey

Eli Schwartz is the Director of Growth for SurveyMonkey, the world’s leading People Powered Data platform enabling curious individuals and companies – including 99% of the Fortune 500 – to have conversations at scale with the people who matter most. He oversees SurveyMonkey’s SEO and viral product strategies for the entire product portfolio of SurveyMonkey, Wufoo, SurveyMonkey Apply, and Tech Validate. Prior to his current role, Eli was the Director of APAC Marketing for SurveyMonkey based out of Singapore. In this role, he oversaw a significant expansion of SurveyMonkey’s user penetration all across the Asia and Oceania regions. Eli is also a frequent speaker at marketing and growth conferences and a regular author for popular business and marketing publications.

Doc Sheldon | Founder | Intrinsic Value SEO & Top shelf copy

Doc Sheldon has nearly 18 years of experience in search engine optimization, specializing in technical SEO, privacy compliance and site security. With a background in journalism and business management consulting, he retired from his consulting agency and launched his freelancing career in SEO copywriting. In 2010, he founded his first agency, and gradually began expanding his offering into SEO services - eventually splitting off two separate San Diego-based agencies for content and SEO services. Both agencies serve English-speaking clients in Europe, Oceania and North America, as well as Spanish-speaking clients in Latin America. Active in several online communities, Doc enjoys “paying it forward” – sharing with others what he’s learned from more experienced SEOs over the years.

Chris Simmance | Partner and Co-Founder | Torque Partnership

Chris Simmance is a Partner and co-founder of Torque Partnership. He helps enterprise businesses understand their data, build their strategies and transform their presence. Based in London he spends a great deal of time getting cranky at the state of the web and plans to fix it, one business at a time. He solved the BrightonSEO ticketing platform issues, you know, the one that hasn’t gone down on every ticket release day since he changed it. Love the ballot or hate it, it doesn’t fall apart anymore. He’s a big fan of Bill Gates’ quote “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” as it’s a really good way of getting away with finding a shortcut. Chris is almost entirely much self taught and started working in SEO from a small local agency through to a multinational before deciding to “go it alone” and set up for himself. 5 years later and 2 regional offices and he’s winning work from some well known established high street brands.


Aleyda Solis is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish). Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.

Scott Tehrani | Director of Acquisition

I have over 14 years’ experience in delivering search strategies for a vast array of brands, specialising in technical SEO and content campaigns. I’m currently responsible for all acquisition channels at twentysix where my remit covers SEO, PPC, Display, Affiliates, Content, Digital PR and Social Media.

Shari Thurow | Founder | Omni Marketing Interactive

Pinar Ünsal | Founder and Managing Partner | Kubix Digital

Pınar, with more than 15 years of experience in Search Engine Marketing, is one of the founders of Kubix Digital, an award-winning search-focused Digital Marketing Agency based in Istanbul & Berlin. She is an Ex-Googler & was part of the ‘landing crew’ heading up Google’s Turkey office back in 2006. Apart from this, Pınar is the founder of Women.Digital, a network from and for women working in the Digital Marketing Industry.

Thomas Vosper | Founder | Aisle3

With over 12 years in ecommerce Thomas has a long record of delivering growth for many of the largest names online. During over six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their marketplace business in twelve months. He founded online marketplace Aisle3 in March 2020. Thomas has a detailed insight on strategy, performance marketing and operations across thousands of eCommerce sites, high street stores, and digital marketing agencies

Rebecca Weichmann | SVP of Operations | Vizion Interactive

Rebecca ensures a smooth transition from initial sales prospect contact to client project kick-off, creating an interactive onboarding process and for all projects running smoothly (on-time and on-budget). Rebecca has created an employee training program to ensure that all staff are up-to-date on the latest Industry trends and best practices, established internal Accounting controls, and implemented human resource policies and procedures to ensure a smooth and simple employee experience throughout all stages of employment. Rebecca has more than 15 years’ experience in Accounting, Treasury Management and process creation and implementation. Rebecca attended UOP with her focus in Accounting. Her previous experience in large corporate environments provided her with a solid understanding of where Vizion is headed and how to help ensure profitable/responsible growth.

Lisa Williams | Director of Digital Engagement | Oregon Health & Science University

Lisa Williams is a 24-year veteran of digital marketing and the author of "When Everybody Clicks: Sustainable Digital Marketing". She has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board and co-chairs the Vizient Content Marketing Committee. She founded and leads a Portland Oregon LeanIn Circle and volunteers at Emerging Leaders to mentor diverse, aspiring professionals to serve in technology and health care. She speaks at regional, national and international conferences on the topics of digital strategy, marketing integration, business development, team development and leadership. She is the Director of Digital Engagement at Oregon Health & Science University.

Rob Woods | SEO Consultant

Rob is an SEO and online marketer with 20 years of experience. He spent 13 years in-house in both e-commerce and publishing, and has been an SEO consultant ( for 7 years. Rob currently consults with medium to large sites in e-commerce, travel, software, and publishing. He specializes in SEO technical site audits, strategy, and coaching. Rob has spoken at numerous marketing events including State of Search, Pubcon, SMX Advanced, SEMPO Canada / Bing Search Summit, BlueGlassX, IIMA Fusion Conference, DMA Retail, numerous marketing and SEO Meetup events, and served on the Advisory Board for SMX Toronto. He is also the Technical Editor of 2 SEO/E-commerce books from O'Reilly "Social eCommerce" and "The Art of SEO".

Murat Yatağan | VP Of SEO | Brainly

Murat Yatağan is a proven growth marketing leader with experience across Search Engine Optimization (SEO), Search Engine Marketing (SEM), web analytics, and product management. He has led optimization and analytics at companies such as Brainly, Global Savings Group, and Google. Besides being a marketing leader, Murat is a worldwide recognized SEO consultant. Currently, Murat is the Vice President of Growth at Brainly, focused on building and scaling a high performing growth team and helping to bring Brainly more unique users globally. Previously, he was a Senior SEO Manager for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google. In this role, he developed an automated pipeline to identify and demote thin pages, which scaled the team's efforts by 20x in 1 quarter. The new hires he mentored reached their accuracy rates in 6 weeks by performing 100% better than their peers. Prior to Google, Murat worked as a Research Assistant in the Computer Science Faculty of IUE, where he published a scientific paper on Ultrasonic target echo detection using neural network order statistic filters in split spectrum processing. Murat is active in the SEO and growth marketing communities, including holding positions as US, European, UK, and MENA Search Awards Judge. After following his startup spirit, he also is a growth marketing and SEO advisor of a few startups, one of them being a data-science driven, SEO and content marketing platform called Insidera Inc. He is a brand ambassador of OnCrawl, an award-winning search marketing intelligence tool. He holds an M.Sc. in Engineering Management from Izmir Institute of Technology and a B.Sc. in Computer Engineering from the Izmir University of Economics.