Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.
Campaign Awards are being recognised across different sectors and industries because we, and our judges, understand that each sector/industry has different requirements, limitations and needs and there are variations in client goals. In each sector-based category we will be looking for the thinking and approach specific to the sector, whether that is through technical implementation, innovative use of data or creative use of content. Entries are welcomed for both paid and organic search in all categories as the measures for success are universal. Judges will be looking for campaigns that demonstrate excellent results that meet or exceed objectives.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO)Judges are looking for SEO that is improving ranking for brands and products – if you are making it easy to find; you are making it easy to buy and therefore increasing profits.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC)Judges are looking for PPC that is improving ranking for brands and products – if you are ranking top and spending wisely to ensure others will spend wildly then you could take home this award.
BEST USE OF SEARCH - FINANCE (SEO)The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates enhanced visibility of websites through SEO.
BEST USE OF SEARCH - FINANCE (PPC)Be it in banking, financial services or insurance if PPC has increased visibility and driven traffic and engagement then you are adding value and we want to recognise and reward that.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO)The journey from campaign conception to engagement to landing pages and booking. Judges are looking for outstanding SEO that has succeeded despite the mountainous landscape.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC)Judges are looking for PPC which has reached first-class rankings and, despite the climate, has directed traffic to achieve engagement and sales.
BEST USE OF SEARCH - GAMINGWhen the chips are down you are a winner. Visibility and engagement across the gaming sector, including online and platform gaming, are recognised and rewarded in this award.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFITNon-for-profit need all the engagement and visibility possible to increase not only donations, but also volunteers, subscriptions and commitment to the cause. Judges are looking for campaigns that have tugged hearts.
BEST USE OF SEARCH - B2B (SEO)This award recognises and rewards the outstanding SEO being delivered in the B2B industry from high-quality content that matches user intent, to easy to find personalised search results and everything in between that increases engagement.
BEST USE OF SEARCH - B2B (PPC)Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry.
BEST USE OF SEARCH - B2C (SEO)This award recognises and rewards the outstanding SEO being delivered in campaigns across the B2C industry where consumers are kings and queens.
BEST USE OF SEARCH - B2C (PPC)Judges are looking at how you increased visibility to affect the engagement and bottom line from first contact to final purchase.
BEST USE OF SEARCH – HEALTHHealth is at the forefront of everyone’s mind and finding trustworthy information essential. If your search has reached out and created engagement and made an impression, then you deserve this award.
BEST USE OF SEARCH - AUTOMOTIVEDriving consumers to engage also involves steering them towards research, which they appear to be obsessed with, and colliding with terms like ‘best’ and ‘near me’. Judges will reward search that manoeuvres through analytics to achieve excellent results.
BEST USE OF SEARCH - REAL ESTATE & PROPERTYHome is where the heart is and finding your home is priceless. Judges want to recognise search that has increased viewings (page and property), overcome logistics and built business profits.
BEST USE OF SEARCH – FMCGFMCG related businesses have moved online and search has been key. If your hunger for excellence led to an outstanding use in the FMCG industry, then our judges want to know about it.
BEST USE OF SEARCH - FASHIONRecognition of a search campaign that has 'dressed to impress' and enhanced the visibility of a website in the fashion sector.
BEST LOCAL CAMPAIGN (SEO)Recognition of an SEO campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines. The search engines continued quest for displaying tailored results, coupled with the ever-increasing share of mobile queries, mean localisation are a concern for all businesses, regardless of scale. Here we are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.
BEST LOCAL CAMPAIGN (PPC)Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines. The search engines continued quest for displaying tailored results, coupled with the ever-increasing share of mobile queries, mean localisation are a concern for all businesses, regardless of scale. Here we are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.
BEST LOW BUDGET CAMPAIGN (SEO)Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent SEO campaigns that have achieved something extra special on a monthly budget of $3000 or less in fees.
BEST LOW BUDGET CAMPAIGN (PPC)Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the PPC campaigns that have achieved something magnificent on a monthly budget of $6000 or less in fees and paid media.
BEST INTEGRATED CAMPAIGNWe live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.
MOST INNOVATIVE CAMPAIGN (SEO)Recognition of innovation within a SEO search campaign which shows use of strategy or implementation that sets it apart from the competition.
MOST INNOVATIVE CAMPAIGN (PPC)Recognition of innovation within a PPC search campaign which shows use of strategy or implementation that sets it apart from the competition.
BEST PPC CAMPAIGNPPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.
BEST SEO CAMPAIGNWhether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.
BEST USE OF CONTENT MARKETINGContent marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award.
BEST USE OF PR IN A SEARCH CAMPAIGNCombining PR coverage with SEO results can bring great results. As the national reach of good PR coverage combined with the powerful links it can generate help to grow a websites authority with the search engines. But it isn’t easy. Show us how you have achieved it and what results it generated.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGNInnovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.
BEST USE OF DATA (SEO)Data and how it is managed plays a huge role in delivering effective search campaigns. Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results in a SEO Campaign.
BEST USE OF DATA (PPC)Data and how it is managed plays a huge role in delivering effective search campaigns. Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results in a PPC Campaign.
INNOVATION / SOFTWARE AWARDS
Innovation and Software Awards recognise the creativity that lies within the technology. Judges are looking for new features/tools and revolutionary additions to existing software.
BEST SOFTWARE INNOVATIONTHIS AWARD IS IN MEMORY OF RUSS JONES. Technology + Innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?
BEST PPC MANAGEMENT SOFTWARE SUITEAs PPC software has moved from bid a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for the features introduced this year?
BEST SEO SOFTWARE SUITEWith Google giving little away to help you improve your natural search positions, 3rd party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.
BEST SEARCH SOFTWARE TOOLWhether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
AGENCY / TEAM / RISING STAR AWARDS
Regardless of size and shape these awards celebrate the people who are developing Search across the US. Every agency faces challenges – our judges want to hear how you overcame yours, how you triumphed despite them and why you believe your people are deserving of one of these prestigious awards. Categories reflect the employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.