Judges

Ethical, transparent, and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and in some cases silver awards.

None of our award judges can take part in the competition and any conflicts of interest must be declared.

The US Search Awards are accredited by the Awards Trust Mark – The Independent Awards Standards Council – Trust Mark Scheme

Our Judges

Alex Alexakis
Alex Alexakis | Founder | PixelChefs.com
Alex is the Founder of PixelChefs.com, an award-winning SEO-focused web design firm in business since 2009. He specializes in the latest digital design infused with SEO strategy, Alex and his team work with companies such as CabinetSelect.com, Westgate Resorts, DrinkAGame.com, and many others across the globe. In the past, Alex worked in user interface design (UI) and served as Digital Marketing Manager for one of the world’s largest hospitality companies. He has a Bachelor of Fine Arts degree from Ringling College and is a frequent speaker at search conferences and contributor to digital marketing publications. Until recently, Alex participated in and was the Founder of the largest SEO Meetup group in Florida. When Alex is not working, he is either chasing his kids around, thinking about work, or both. Find Alex on Twitter @Pixelchefs.
Aleyda Solis
Aleyda Solis | INTERNATIONAL SEO CONSULTANT | ORAINTI
Aleyda Solis is an International SEO Consultant and founder of Orainti -a specialized, boutique SEO consultancy-, blogger, speaker, author, who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays", the #SEOFOMO newsletter, with a summary of the latest news in SEO, and the Free SEO Learning Roadmap, LearningSEO.io. Aleyda has been awarded as the European Search Personality of the Year in 2018, and is also co-founder of Remoters.net, a remote work hub offering a free remote job board, how-to's, interviews, tools, colivings, events for remote based professionals and teams.
Andor Palau
Andor Palau | International SEO Consultant | ANDORPALAU.COM
Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO
Andy Frobisher
Andy Frobisher | Freelance SEO Consultant | Andy Frobisher SEO
Andy Frobisher is a freelance SEO consultant and former head of SEO at Digitaloft, an award winning SEO & Digital PR agency. With 10 years agency experience helping companies with their online marketing across multiple disciplines including branding, web design/UX, web development, SEO and more. A former BrightonSEO speaker, Andy has worked with over 75 online businesses across 10 years with a focus on goal driven organic search success. Andy has managed SEO projects that have won various awards including best use of content marketing at the 2022 European search awards.
Aoife McIlraith
Aoife McIlraith | MD | Digital Strategy Consultant | Luminosity Digital
Aoife McIlraith is an award-winning international search consultant. She has worked in marketing for over 22 years, specializing in international SEO and multilingual digital strategies for global brands. Her most recent role was VP product marketing with Semrush. A regular speaker at international conferences she is also on multiple judging panels for country and global awards. Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine in 2019. She holds a post grad in programming and works with Enterprise Ireland as a mentor to early stage tech start ups.
Ash Nallawalla
Ash Nallawalla | SEO Consultant |
Ash Nallawalla is an Australian SEO consultant and the author of three SEO books (the first, "Accidental SEO Manager," is in its Second Edition). He has worked for major household brands and multinational, multilingual websites. He specialised in Finance, ecommerce, banking, and High-tech industries. He is a regular conference speaker and podcast guest. He is the Local Search forum moderator on Webmasterworld.
Bill Hartzer
Bill Hartzer | SEO Consultant |
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.
Dan Saunders
Dan Saunders | Director of Digital | Evergreen Finance
For nearly two decades, I've thrived in the dynamic world of digital marketing, fuelled by an unwavering passion for data-driven strategies. My expertise lies in leveraging data insights to unlock new business opportunities and propel success. My approach is anchored in a deep understanding of different markets and competitors. This data-centric foundation allows me to identify trends, anticipate challenges, and establish a competitive edge. I actively collaborate with directors and heads of service, translating business goals into actionable plans informed by data-driven insights.
Dawn Anderson
Dawn Anderson | Founder | Bertey
Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute
Deborah Norton
Deborah Norton | Founder | BRAVO! Interactive Media
Deborah Norton, Internet Strategy Consultant and founder of BRAVO! Interactive Media - creating, optimizing and marketing website since 1997. Formerly Deborah headed up business development for a then tech start up, Catalyst globally acquired by the WPP Group. From print advertising, television marketing to the Internet, Deborah is passionate about media. Presently consulting with her company BRAVO! Interactive Media, a collaborative boutique internet marketing agency established in 2008. Deborah focuses on working with businesses, non-profits & B-corporations on creation and implantation of large-scale complex Internet projects, Internet strategy services, SEO, PPC, web development, content creation & online marketing services. Additionally Deborah is a digital business advisor & instructor at the University of Hartford, Entrepreneurial Center & Barney School of business where she both teaches and advises on digital marketing.
Dudi Nakdimon
Dudi Nakdimon | SEO Lead | Payoneer
Dudi Nakdimon is an SEO Consultant with 10+ years of expertise on online marketing and digital experience. In the past 6 years he was the Head of SEO at Ladbrokes Coral. As part of his job at LCG, Dudi was responsible for building an in-house team of SEO - SEO managers, content writers and technical specialists, while collaborating with SEO agencies. His experience working for a large corporation with various departments has taught Dudi that the best to achieve SEO results is by educating colleagues throughout organizations on the importance of SEO, working close mainly with Product, Dev, Creative, Legal and Compliance departments. “SEO is more than just work. It’s my hobby and a passion!” – Dudi Nakdimon
Ethan Lazuk
Ethan Lazuk | Independent SEO Consultant |
Ethan Lazuk is an independent SEO strategist and consultant based in Orlando, Florida. He co-owns Ethan Lazuk Consulting, LLC, along with his lovely wife, Dania Lazuk, specializing in custom audits and holistic brand-focused strategies. Prior, Ethan worked for 8+ years in digital marketing agencies, including as a senior strategist and an SEO manager. He also publishes weekly SEO and AI news recaps called Hamsterdam, a place to showcase authoritative and innovative voices in the SEO industry, where all are welcome. Outside of SEO life, Ethan enjoys riding his 50cc scooter around downtown Orlando and going on walks or hikes with Dania and their rescue dog, Wuffiyah.
Ixone Isasi Noreña
Ixone Isasi Noreña | Digital Marketing Consultant | PaidStrategy Owner
Ixone is a digital marketing specialist with over 10 years of experience. She currently runs a remote performance marketing agency serving clients in Canada, US, Latam and European markets. Her agency is a Google Premier Partner and has also partnered with Microsoft, Meta, Funnel, Supermetrics and Adroll to name a few. She is highly experienced in the Education, SaaS and Travel industries and encompasses both B2B and B2C segments. Her visionary leadership and extensive expertise continue to drive success and innovation in the digital marketing landscape, making her a highly respected figure in the industry.
Jaaved Khatree
Jaaved Khatree | SEO Consultant | Jambread
Jaaved runs Jambread, a bespoke SEO consultancy in Dubai that focuses on reliable SEO advice you can launch a rocket from. Constantly curious, with an insatiable appetite for all things digital, Jaaved is always looking for answers which is why he excels in Search. Jaaved first went online in the mid 90s and has been connected ever since. An SEO competition in 2004 piqued his interest in Search Marketing and after dabbling in PPC and eventually moving into SEO, he hasn’t looked back. Jaaved was a founding staff member of Dejan SEO, a renowned Australian SEO agency and has served hundreds of clients in his native Australia, New Zealand and across the MENA region. In his 15+ years in Search, he’s worked across just about every industry with notable brands such as Etihad Airways, Atlantis The Palm Dubai, Fuji Xerox Australia, Gulf News, OSN, The Property Finder Group (MENA), The First Group, Spinneys, Waitrose as well as hundreds of small businesses and startups from around the world.
Jack Adams
Jack Adams | VP, Audience | Insurify
Jack Adams is a digital marketing and product management professional with over 15 years experience building audiences through earned and owned media. Starting on the agency side running search strategy across industries and borders for brands like HSBC, Sky and Legal & General, Jack switched in-house in 2012 with MoneySuperMarket before heading up momondo Group's global SEO team leading to acquisition by KAYAK-OpenTable in 2017, where he moved to Boston to lead SEO globally for 191 domains across 8 brands in 65 markets. Jack now heads up audience development for insurance comparison start-up Insurify.com, running teams across SEO, Editorial, Product Management and Media Outreach.
Janna Pugh
Janna Pugh | SEO Manager | Five9
Janna Pugh is a SEO Specialist with a history of agency and in-house work. She has recently been nationally recognized as the Industry Rising Star in Conductor's 2022 C2 Summit and regularly speaks with college classes about the essentials of organic marketing. With her passion for SEO, she knows firsthand how to make the smallest and largest websites succeed organically. Her areas of focus specialize in enterprise SEO, with scalability and automation for both small and large SEO teams. Her varied approach to SEO combines on-site content with off-site brand management. In her free time, she loves trying out new recipes and reading mystery novels.
Jared Carrizales
Jared Carrizales | SEO Consultant |
Jared Carrizales has been in the search industry for 15 years, with 10 of those spent running a link building agency for clients all over the world. Over that time he has managed campaigns on six continents for brick-and-mortar companies, as well as the Fortune 500. His contributions have been included in Entrepreneur, Vice Media, Inc.com, as well as printed works. He is currently an independent SEO consultant and speaks regularly on digital marketing and remote work topics.
Jennifer Long
Jennifer Long | Global Sr. SEO Manager | Zoom
Jennifer Long has more than 10 years of SEO experience working in-house and in agencies. She has worked on SEO strategies in a variety of industries including B2B SaaS, e-commerce, franchise, small business, editorial, healthcare, and more. Jenn has experience in all the core areas of SEO including content, on-page optimization, off-page link building, information architecture, internal linking, and technical SEO fixes. She was recently featured in The Long Game podcast discussing the impact of AI on Content Creation, Complex Content Migrations, and Keywords as Customer Research. Jenn is a firm believer in the fact that SEO touches most aspects of marketing and can be a valuable research tool for other marketing teams; with an impact that goes far beyond a brand’s website. In her free time, Jenn enjoys hunting for fossils, exploring the outdoors, and competing in local trivia events.
Jessica Dee
Jessica Dee | Head of Paid Search | Taskrabbit
Jessica brings over 14 years of PPC expertise and has held leadership roles as a director of marketing in automotive for a decade. With a remarkable academic background of five college degrees and prior experience at Amazon Music managing global marketing efforts, she actively mentors for Women in PPC and contributes as a member of Google Ads' advisory panel to provide valuable feedback on various Google products and services.
Jessica prides herself on innovation and strategic marketing tactics to yield the best results for clients cross-vertical and cross-channel.
Jim Banks
Jim Banks | CEO | Spades Media
Jim is one of the original paid media experts, buying his first paid traffic back in 1999. Since then he has worked with over 1000 companies around the world and spent in excess of £250 million on traffic, generating in excess of £1 billion in ecommerce sales and more than 2 million leads for inbound marketing companies. Jim is a well-travelled and sought after keynote speaker.
Juan Vargas
Juan Vargas | Global SEO Director | FARFETCH
With more than 15 years of experience leading SEO teams both agency and client side and a solid academic foundation, Juan has delivered demonstrable commercial success across a wide range of industries. Currently, he’s global SEO director at FARFETCH a luxury fashion marketplace, and has previously led the organic performance teams at Compare the Market and MoneySupermarket in the personal finance and insurance vertical in the UK. Agency side, Juan oversaw several clients including Mercedes Benz, Fiat, Masserati, BT, Barclays, the Merlin entertainment group, intuit, and the largest global consumer electronics retailer. He’s been listed by the Drum as one of the top 50 individuals in search in the UK, and has won accolades at the UK, European, Global search awards, as well as the DMAs.
Judith Lewis
Judith Lewis | Founder | Decabbit Consultancy
Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
Julia-Carolin Zeng
Julia-Carolin Zeng | SEO Consultant | Charlie on the Move
Julia started her career in SEO 5 years ago in the online gambling industry working for an affiliate company. She has since worked in different industries and is a freelance SEO consultant since 2019. She specialises in international SEO and works mostly with B2B SaaS companies in Europe and the US. Her educational background is in linguistics and cultural anthropology, and she can communicate in French, Spanish and Italian, in addition to her mother tongue German. Julia is usually based in London, but she loves travelling and the digital nomad lifestyle.
Keith Goode
Keith Goode | Principal SEO Product Manager | Cox Automotive
Keith Goode is an industry leader in SEO with over 20 years of experience in online marketing and over 17 years of experience as an in-house SEO. He has worked at companies such as Dell, IBM, and Cox Automotive, optimizing sites with millions of pages and CMS platforms that power over 11,000 websites. He specializes in Technical SEO, site audits, competitive gap analyses, information architecture, SEO strategy and planning, internal SEO training, and executive budgeting and prioritization. Keith has been an industry conference speaker for over a decade, presenting at conferences like Pubcon, SMX West, DMO (formerly Advanced Search Summit), Digital Summit, SEJ eSummit, State of Search, and DeepSEOCon. Additionally, he has appeared on industry podcasts and webinars for Search Talk Live, Webcology, Search Engine Journal Podcast, and Suds and Search. He presents on a variety of search-related topics, including Content Strategies, Building In-house Teams, Overcoming Obstacles in Search, Advanced SEO, SEO Product Management, and Agile Marketing. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts and webinars. Additionally, he is a regular judge for industry awards, such as the US Search Awards, Global Search Awards, European Content Awards and several others.
Lisa Williams-Scott
Lisa Williams-Scott | Senior Director, Growth & Loyalty | Peace Health
Lisa Williams-Scott is a 28-year veteran of digital marketing and the author of "When Everybody Clicks: Sustainable Digital Marketing". She has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe, and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board. She judges the US Search Awards and Business Tech Awards. She speaks at conferences on the topics of healthcare, digital strategy, marketing integration, team development, and leadership.
Lukasz Zelezny
Lukasz Zelezny | SEO Consultant |
Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk
Michael Bonfils
Michael Bonfils | GLOBAL MANAGING DIRECTOR | INTL MEDIA MANAGEMENT CORP (SEM INTERNATIONAL)
Michael Bonfils is the CEO and Founder of Int’t Media Management with the trade name of SEM International specializing in International SEO/SEM, multilingual content marketing and display solutions. With over 30 network offices around the world, Michael has been critical to the global digital marketing successes of many of the world’s largest corporations. Michael often speaks and writes on the latest trends in global search marketing and has contributed his time to many major national publications and events. In addition to being the founder of his global advertising agency, he is currently a board member of a number of organizations in technology and advertising as well as a former judge for the US Search Awards.
Michael Emiliani
Michael Emiliani | Marketing Director | Freight Right Global Logistics
Mike is a seasoned digital marketing expert with a decade of experience in PPC and digital media. His passion lies in developing and growing businesses through comprehensive, integrated digital media campaigns. His ability to draw on knowledge and experiences from a wide range of challenges from his time in-house, agency-side and as a consultant has given him a unique depth and breadth to solving complex problems in PPC and broadly digital marketing. Mike has shared insights as a contributing writer and speaker at events. His extensive knowledge has also earned her the distinction of being a featured subject matter expert at Endicott College in Massachusetts, a contributor to industry blogs and recipient of the 2018 Interactive Marketing Award.
Motoko Hunt
Motoko Hunt | President | AJPR
Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing.
Nick LeRoy
Nick LeRoy | Freelance SEO Consultant |
Nick LeRoy is a freelance SEO consultant with 15+ years of experience. Through Nick LeRoy Consulting, he offers fractional SEO director and advisory services. He has worked with notable brands such as Keurig/Dr Pepper, Saatva, CPAP.com, and Policygenius. Nick is also the author of the #SEOForLunch newsletter and owns the boutique job board SEOJobs.com.
Olesia Korobka
Olesia Korobka | SEO entrepreneur | Fajela
Olesia Korobka is SEO entrepreneur from Ukraine. She runs a few businesses most related to SEO and a small localization service. When not doing SEO, Olesia usually studies hows and whys of SEO, testing and researching. And now also helping other SEOs from Ukraine to adapt during the ongoing war.
Rejoice Ojiaku
Rejoice Ojiaku | SEO Manager | Nelson Bostock UNLIMITED
Rejoice Ojiaku is an SEO Specialist & Content Strategist, as well as the Co-Founder of B-DigitalUK – a platform for showcasing and empowering black talent in the UK digital marketing scene. Her expertise lies in SEO, Diversity and inclusion, all bolstered by strong personal branding both online and offline.
Rob Woods
Rob Woods | Senior Director, SEO | EssilorLuxottica Digital Acceleration
Rob is an SEO with over 20 years of experience. He spent 13 years in-house in both e-commerce and publishing, has been an SEO consultant for 8 years, and is currently Senior Director, SEO for EssilorLuxottica Digital Acceleration. Rob has spoken at numerous marketing events including State of Search, Pubcon, SMX Advanced, SEMPO Canada / Bing Search Summit, BlueGlassX, IIMA Fusion Conference, DMA Retail, numerous marketing and SEO Meetup events, and served on the Advisory Board for SMX Toronto. He is also the Technical Editor of 2 SEO/E-commerce books from O'Reilly "Social eCommerce" and "The Art of SEO"
Scott Hendison
Scott Hendison | PRESIDENT | SEARCH COMMANDER INC
Scott Hendison is the founder of Search Commander, Inc., an internet consultancy with multiple services and brands. He began selling software online in 1999, attended his first Pubcon in 2004, and is a founding board member of SEMpdx, hosting monthly events and an annual conference in Portland Oregon since 2007.
Sunny Bal
Sunny Bal | Paid Social Media & Digital Advertising Manager, Global | ARUP
Sunny Bal is a dynamic Digital Marketing and Social Media Strategist with a knack for driving global campaigns that captivate audiences and boost brand visibility. With rich experience from roles at Arup and HDR, Sunny excels in crafting innovative content strategies and leading high-performing teams to success. A proud alumnus of California State University, Fresno, Sunny holds a BSc in Business Administration with a focus on Marketing. Known for blending creativity with data-driven insights, Sunny's work has garnered significant recognition in the industry. When not strategizing the next big campaign, Sunny enjoys mentoring children through Solidarity Sports, sharing both patience and positivity.
Veronika Höller
Veronika Höller | Global Senior SEO Manager | CompuGroup Medical
Veronika is a Global SEO Lead and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

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LinkGraph
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