2025 Shortlist

Congratulations to our 2025 finalists

FINALIST ASSETS

BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO)

ClickSlice & Dino Decking

— SEO That Understands Buyers

ClickSlice & Holy Clothing

— From Paid Dependence to Organic Dominance

ClickSlice & Honeypot Furniture

— Turning Missed Traffic Into Market Share

ClickSlice & Plumbworld

— Scaling Smart, Not Broad

Go Fish Digital & Sur La Table

— 38% Increase in YoY Clicks via PDP Migration

Markethinkers & Leap Hub & Mustela Turkiye

— Turning SEO Constraints Into Strategic Power

SALT.agency & TCGplayer

— Stacking A Dominating SEO Deck

Somebody Digital & Transcend CPAP

— Micro Focus on Macro Gains

StudioHawk US & Case Mate

— Charging Up Organic Presence

Tombras & Altar’d State

— Fashion-Forward Ecommerce

BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC)

(un)Common Logic & Seat Covers

— Shopping (Scaled Product Feed Expansion)

Eight Oh Two & Viking Culinary

— Performance Max High-Margin Products

Orange Line & Minky Couture

— The Blanket Brand that Beat the Competition

REQ & Botanic Choice

— Driving Growth with Keyword and Product Targeting Optimization on Amazon Ads

Somebody Digital & Transcend

— A Data-Driven Conversion Breakthrough

Stella Rising & Laneige

— Glaze Craze

Symphonic Digital & Kinetic Arm

— From $198K/month to $1.1M/month: An Aggressive Revenue Growth Journey over 6 months

VML & American Greetings

— How We Used Proper Paid Investment To Win Christmas

BEST USE OF SEARCH - FINANCE (SEO)

Critical Mass & City National Bank

— Building a Path Home: How an Integrated Campaign Drove a 655% Surge in First-Time Buyers

Critical Mass & First Command

— Winning the Content War with Seasonal Strikes

Forthea & Texas First Bank

— AI-Driven Local SEO For Financial Growth

iQuanti & Edward Jones

— Organic Visibility in the Modern SERP

NP Digital & SoFi

— Bank on it - Organic search becomes primary driver of traffic and funded accounts for new product

Stratabeat & Masttro

— Masttro SEO, GEO, and CRO

BEST USE OF SEARCH - FINANCE (PPC)

ATRA & Jitasa

— Finance-Driven Search Growth for Nonprofit B2B Revenue

ATRA & Smartfi Home Loans

— Building a Scalable Paid Media Funnel from the Ground Up in a Highly-Regulated Industry

Workshop Digital & S&P Global Market Intelligence

— Navigated Enterprise-Wide Replatforming for a Major Financial Organization while Growing Opportunities by 98%

BEST USE OF SEARCH - TRAVEL / LEISURE (SEO)

Gain SEO Agency & Northern Living NY

— Mission to Outrank the Giants

Minty & KLC

— Taking on the Titans of Travel

Propellic & Crystal Coast

— Next-Generation SEO: Driving the Traveler Journey Through Topical Authority

BEST USE OF SEARCH - TRAVEL / LEISURE (PPC)

AIMCLEAR & Anchor Rides

— Post-Hurricane PPC Comeback

beMarketing & Sterling Limousine

— Driving Lead Growth with Smarter PPC for Local Travel & Luxury Transport

Brandon & stayAPT Suites

— Performance Max For Travel Goals

Propellic & Captain Experiences

— Reeling in Record Returns

Publicis M1M & Marriott International

— 2,700% more bookings in emerging market

Socium Media & Cheap Caribbean

— Efficiency Without Compromise

Tombras & Spirit

— Search Soars, Defying Industry Turbulence

BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT

Hive Digital & Carolina Across 100

— Paid Media with Purpose: Empowering North Carolina’s Opportunity Youth

Nebo Agency & The Trevor Project

— Channeling Outrage to Save Young LGBTQ+ Lives

Tombras & Bellevue University

— Got Our MBA (Marketing Bolstered Admissions)

Tombras & NMDP

— Migrating Hope

BEST USE OF SEARCH - B2B (SEO)

Aimclear & Emergency SaaS

— From Flatline to Pipeline, SEO as a Revenue Engine

beMarketing & Pathways Consulting Group

— Reviving B2B Search Visibility Through Blog Repurposing

Botpresso & Airbyte

— Engineering an 8.9% Surge in Non-Brand Discovery

Forthea & Mitratech

— Scaling Organic Growth in an AI-Disrupted Landscape

Go Fish Digital & Knack

— Scaling to 2x SaaS Trials in 1 Year With SEO

LCM Granite & Cleaver Brooks Sales & Service

— SEO Content Expansion & Technical Proficiency

Level Agency & Aerotek

— Driving 900% Growth in AI Overview Keywords

Manhattan Associates

— Manh.com B2B SEO

Mannix Marketing & Dunn Pellier Media

— SEO Program for Higher Value Clients

OuterBox & Kapp Alloy & Wire

— Manufacturer Bonds Lead Analytics and Content Optimizations to Increase Order Volume

Pan Galactic Digital & AEI Consultants

— From Uncertainty to Opportunity: Driving Sales with SEO Ahead of Economic Shifts and Tariffs

Tombras & KaTom

— From Search to Sale: KaTom’s B2B SEO

BEST USE OF SEARCH - B2C (SEO)

ClickSlice & HolyClothing

— Search That Serves the Shopper

ClickSlice & Honeypot Furniture

— Built to Rank What Buyers Want

DAC & APEX

— Building a Well-Rounded SEO Toolkit

Go Fish Digital & Coventry Direct

— Increasing High Value B2C Leads 23% Year Over Year

Level Agency & Aviation Institute of Maintenance

— Driving 48% More SEO Leads Through Smart Optimization

Stella Rising & GoGo squeeZ

— Squeezable SEO Transformation

Tombras & LaserAway

— Injecting Trust, Realizing Growth

Victorious & Timothy Abeel

— Building On Previous SEO Success

Victorious & Utility Company

— Fueling Search Success With Localized Content

BEST USE OF SEARCH - B2C (PPC)

ATRA & Jason Stone Injury Lawyers

— Scaling Case Volume With CRM Optimized Paid Search

BTV Marketing Group

— NTI Training Google Ads Campaign

DAC & Roto-Rooter

— Smarter Search, Local Impact

Hawke Media & Champagne Spas

— NB | Hot Tub Lead Accelerator | PMAX & NB | Hot Tub Lead Accelerator | Search

Hawke Media & The Cover Guy

— HM_SNO_NB_US

NP Digital & ZAGG

— Efficiency at scale - Paid search strategy delivers a +28% revenue boost with decreased spend

REQ & Rip Curl

— Driving ROAS Growth with Smart Performance Max Strategies

Somebody Digital & Transcend

— A Data-Driven Conversion Breakthrough

Stella Rising & Sulwhasoo

— Rejuvenating the Ginseng Line Through Sequenced Storytelling

The Media Image & Fenty Beauty

— Holiday Performance Max: Precision Performance in a Competitive Season

BEST USE OF SEARCH - B2B (PPC)

iQuanti & UniFirst

— The Paid Search Transformation Strategy

Level Agency & Vectorworks

— SQL Growth Through Google Ads Transformation

Somebody Digital & OKTA

— Smarter Bidding, Stronger Returns

Tombras & Cosmo Prof

— A B2B Blowout

VML & United Rentals

— Weathering Automated Bidding To Control Cost per Conversion

Workshop Digital & Murals Your Way

— B2B A/B Landing Page Test Decreases CPL by 35%

BEST USE OF SEARCH – HEALTH

beMarketing & Sobriety Solutions

— Precision Search Strategy for Addiction Treatment Visibility

EVERSANA INTOUCH & NINLARO

— Organic Interception

Made Ya Click! & Cerebral

— Improving Visibility With Interactive Tool

Marcus Thomas & Stelo by Dexcom

— Powering New Product Launch with SEO

Socium Media & Nurx

— Unlocking Growth in Dermatology with a Value-Based Approach

Somebody Digital & NextCare

— Local Care, Everywhere

Somebody Digital & Transcend

— A Data-Driven Conversion Breakthrough

Tandem Interactive & Atlanta Detox Center

— YoY SEO Performance

Tandem Interactive & Diamond Behavioral Health

— YoY SEO Performance

Victorious & Enterprise Insurance Company

— Winning Strategy for New Audiences

Viktor Bartak & Ozlo Sleepbuds

— HealthTech SEO

VML & Fresenius Kidney Care

— Building Trust & Authority With Medical Bylines

BEST USE OF SEARCH - AUTOMOTIVE

beMarketing & Bachman’s Auto

— High-Impact PPC Strategy for Local Automotive Growth

Critical Mass & BMW

— Driving Discovery: How BMW Shifted Gears to Own the SUV Conversation

Critical Mass & MINI USA

— Shifting Gears: How MINI USA’s Performance-Focused Content Put JCW Back in Pole Position

Honest Digital & Cadillac Marin

— From Digital Obscurity to Digital Dominance

Honest Digital & Planet Honda NH

— No Links, No Problem

SearchLab Digital & Jim Burke Ford

— From Invisible to Unstoppable: Jim Burke Ford's SEO Turnaround

VML & Ford

— New Ford Accessories Site Drives Remarkable Gains in Just Six Months

BEST USE OF SEARCH - REAL ESTATE & PROPERTY

There is no shortlist for the category, the winner will be announced at the award ceremony.

BEST USE OF SEARCH – FMCG

Brandon & Hampton Farms

— Multilingual Growth Blueprint

Impressive & ReserveBar

— Served Neat: One Flawless SEO Migration

Stella Rising & Power Crunch

— AI Powered Approach for DTC and In-Store Growth

BEST USE OF SEARCH - FASHION

There is no shortlist for the category, the winner will be announced at the award ceremony.

BEST LOCAL CAMPAIGN (SEO)

Acadia & Sky Zone

— Overcoming The Turbulence: Scaling Local Impact One Market at a Time, Leading to a 20x ROI

Forthea & Paul Davis

— From Rankings to Revenue with Local Search

Honest Digital & Cadillac Marin

— From Digital Obscurity to Digital Dominance

iQuanti & Edward Jones

— Implementing Local SEO for 20,000+ Locations

REQ & Five Iron Golf

— Local SEO

SearchLab Digital & Jim Burke Ford

— From Search to Showroom: Tripling Leads with Local SEO

Somebody Digital & NextCare

— Local Care, Everywhere

Stella Rising & Blink Fitness

— Hyperlocal SEO Drives Membership Joins in Primary Markets

Tombras & LaserAway

— Locally-Sourced Success

Victorious & Utility Company

— Fueling Search Success With Localized Content

Workshop Digital & UVA Health Careers

— Increasing Featured Snippet Job Applications by 188%

BEST LOCAL CAMPAIGN (PPC)

ATRA & GoHealth Urgent Care

— Scaling Local Clinic Growth with Geo-Targeted PMax Activation

Lorenzo Ford & Honest Digital

— Keys to Conversions: PPC in the Sunshine State

Marathon Consulting & Super Sud’s Laundromat

— Local PPC that Scales: Driving Market Expansion with Performance Max

Nebo Agency & LandYield

— Growing a Young Carbon Offset Program

SearchLab & Jack Burford Chevrolet

— How Local PPC Grew Leads by 486%

Somebody Digital & NextCare

— Local Care, Everywhere

Tombras & Horizon Group Holdings

— Bringing the Heat with Local Service Ads

BEST LOW BUDGET CAMPAIGN (SEO)

Elite SEO Consulting & Wam Bam Handyman

— From American Hero to SERP Star

Go Fish & Elemetal

— Scaling Organic Growth in a Specialized Industry

Honest Digital & Planet Honda NH

— No Links, No Problem

Markethinkers & Leap Hub & Mustela Turkiye

— Turning SEO Constraints Into Strategic Power

StudioHawk US & Case Mate

— Charging Up Organic Presence

TravelBoom Hotel Marketing & Harman’s WV Log Cabins

— Big Results on a Budget: Turning Content into $19K+

VML & Raw Sugar

— Optimizing Low-Hanging Fruit Leads to a Bountiful Harvest

BEST LOW BUDGET CAMPAIGN (PPC)

Tombras & Cosmo Prof

— Cutting Cost & CPA, Not Corners

Workshop Digital & MannKidwell

— 2x Leads & 49% Lower CPL: How UX-Focused Paid Search Delivered for MannKidwell

BEST INTEGRATED CAMPAIGN

CMI Media Group & Neurocrine

— SEO/SEM Collaboration Led to Brand Cost Efficiencies

Critical Mass & City National Bank

— Building a Path Home: How an Integrated Campaign Drove a 655% Surge in First-Time Buyers

Ignite Visibility

KINESSO & Aetna Medicare

— Aetna Medicare Domain Migration

KINESSO & Nationwide

— Many Lives, One Search: Unlocking Life Insurance Campaign Performance Through a Personalized Approach

Sahara & Blue Car Rental

— Defending Market Share, Winning Against the Odds

Somebody Digital & Appriss Retail

— Redefining How to Reach Enterprise Retailers

Somebody Digital & NextCare

— Local Care, Everywhere

Tombras & LaserAway

— A New Look For Integrated Search

VML & Ford

— Connecting With Our Customers “From America, For America”

MOST INNOVATIVE CAMPAIGN (SEO)

Botpresso & Murf.ai

— Voicing a Comeback with 89x ROI Growth in 5 Months!

NP Digital & Intuit (TurboTax)

— Reimagining search - A full-funnel strategy for visibility across Google, social, and AI platforms

Razorfish & Grey Goose

— Voice Search AI Content Strategy

Somebody Digital & NextCare

— Urgent Care, Everywhere

The Media Image & Fresh Beauty

— A Fresh Perspective on International SEO

Tombras & KaTom

— Commercial Grade SEO: Algorithm Approved

Victorious & Enterprise Insurance Company

— Winning Strategy for New Audiences

Victorious & Timothy Abeel

— Building On Previous SEO Success

MOST INNOVATIVE CAMPAIGN (PPC)

ATRA & Smartfi Home Loans

— Innovating with Performance Max: Building a Scalable Paid Media Funnel from the Ground Up

CMI Media Group & Genentech

— Wastewater Data Contributes to SEM Excellence for Genentech Flu Campaign

Eight Oh Two & Pure Hockey

— Driving Success through Strategic Innovation Deployment

KINESSO & AstraZeneca

— Enhanced Targeting in Pharmaceuticals SEM

Somebody Digital & UpCloud

— Delivering Customer Conversion & Volume

BEST PPC CAMPAIGN

Assembly Global & Famous Footwear

— Grow Store and Online Revenue with Omni-Channel PPC Management

ATRA & Jason Stone Injury Lawyers

— Scaling Automotive Accident Cases in Massachusetts

ATRA & Jitasa

— Driving B2B Growth Through Data-Backed Search Strategy

ATRA & Smartfi Home Loans

— Best Overall PPC Campaign: Building a Scalable Paid Media Engine from Ground Zero

Forthea & APG&E

— Max-Powered Customer Growth Campaign

Go Fish Digital & Morimoto

— Google Growth Structure

Roto-Rooter & DAC

— Smarter Search, Local Impact

Somebody Digital & OKTA

— Smarter Bidding, Stronger Returns

Somebody Digital & UpCloud

— Delivering Customer Conversion & Volume

Stella Rising & Suave

— Reclaiming Shelf Space with Suave Men’s Search Strategy

BEST SEO CAMPAIGN

Acadia & European Wax Center

— Waxing Everywhere All at Once: Driving over 20x ROI Across 1,100 Locations

DAC & APEX

— Building a Well-Rounded SEO Toolkit

Forthea & Paul Davis

— Franchise SEO Reimagined

Somebody Digital & Transcend

— Micro Focus on Macro Gains

Tombras & LaserAway

— Laser-Focused SEO

Victorious & Enterprise Insurance Company

— Winning Strategy for New Audiences

Victorious & Timothy Abeel

— Building On Previous SEO Success

BEST USE OF CONTENT MARKETING

Adsy

— Guest Posting for SEO Growth

beMarketing & Bachman’s Roofing

— Using Content to Bridge Visibility, Engagement & SEO Growth

Brandon & Bell Legal Group

— Science-Driven Content Powers Top 10 Takeover

Critical Mass & First Command

— Winning the Content War with Seasonal Strikes

Go Fish Digital & Twinkl

— How Much Do Americans Think Teachers Should Earn?

NP Digital & Intuit (TurboTax)

— Local answers, national impact - How TurboTax scaled state tax content to win search and trust

PAN & ShareFile

— Boosting Brand Visibility Through SEO-Driven Content Marketing

Tombras & KaTom

— Content as the Main Course

BEST USE OF PR IN A SEARCH CAMPAIGN

AIMCLEAR

— Marty’s AI P2P Psychothriller PR Yields $500K+ Revenue in a Hot Minute

Go Fish Digital & Upgraded Points

— The Most Sought-After Seats on an Airplane

Journey Further

— Micro moves, macro impact: How Journey Further Propelled Adobe Acrobat to #1

Tombras & KaTom

— Cooking Up Authority

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

BTV Marketing Group & NTI Training

— TikTok Prospecting – Turning Organic Content into Real Leads

CMI Media Group & GSK

— BENLYSTA Cross-Channel Unified Messaging Approach

BEST USE OF DATA (SEO)

OuterBox & American Stainless Corp/Great Lakes Specialty Metals

— It’s No Pipe Dream: Specialty Metals Companies Shine Together in GA4

Stratabeat

— B2B SaaS SEO Benchmark Studies

BEST USE OF DATA (PPC)

ATRA & GoHealth Urgent Care

— Scaling Local Awareness & Patient Volume Through PPC for New Center Openings

ATRA & Jason Stone Injury Lawyers

— Leveraging CRM Data to Scale Case Volume

ATRA & Smartfi Home Loans

— How Data-Fueled PPC Built a Scalable Funnel from Scratch

CMI Media Group & ENHERTU (Daiichi Sankyo and Astrazeneca)

— Value-Based Bidding for Enhanced Site Engagement

Hawke Media & Kettl Tea

— HM_PMX_General

Somebody Digital & OKTA

— Smarter Bidding, Stronger Returns

The Media Image & BuzzRx

— Prescription for Performance: A 47% CAC Breakthrough

Tombras & LaserAway

— Rejuvenating Value Based Bidding

Workshop Digital & S&P Global Market Intelligence

— Use of 1st-Party Data Leads to 98% Increase in Opportunities

BEST USE OF AI IN PPC

Level Agency & StrataTech Education Group

— Data-Driven Lead Scoring Transformation

Synergize & Tri-State Toyota Dealer Association

— Enhancing Lead Generation with Google Ads Performance Max

Tombras & LaserAway

— A Laser Focused Approach Using AI Lead Scoring

BEST USE OF AI IN SEARCH

Juggl Inc & Alena Astravukh

— From Zero to Authority: How AI Became the Engine of Search Growth

Level Agency & Heggerty

— Dominating AI Overview Features in Early Literacy Education

Propellic & Crystal Coast

— AI-First Content Strategy to Establish Authority in Google’s AI Overviews

Tombras & LaserAway

— Wrinkle-Free Bidding, Flawless ROAS

BEST USE OF AI IN CONTENT

beMarketing & Addilan Group

— AI-Driven Content Strategy for Visibility, Engagement & Conversions

Hive Digital

— AI-Powered Content Strategy Through Persona Modeling

Menerva Digital & Proofpoint

— Enhanced Content

Milestone Inc. and The Beach Retreat & Lodge in South Lake Tahoe

— Personalization & SEO Campaign

Monks & Headspace

— Personalizing Mental Health Support with AI

Tombras & KaTom

— Amplified Intelligence, not Artificial

BEST USE OF AI FOR DATA

There is no shortlist for the category, the winner will be announced at the award ceremony.

BEST SOFTWARE INNOVATION

Adthena’s Ask Arlo

— AI-Powered insights to optimize search campaigns

AIMCLEAR

— Localization Reinvented: Å: $48K AI Agent Delivers $3M+ Valuation Lift

Amazon & Chaitanya Kumar Seri

— Walmart Omnichannel In-Store Advertising Platform

GDdash by NewzDash

— Google Discover & Search - Tracking, Analytics & Optimization

NewzDash

— Real-Time SEO Suite for News Publishers

PureLogics & Sliced Health

Stella Rising

— TokTrak

TrueClicks

— MCP: The free AI-powered PPC workflow enabler

BEST PPC MANAGEMENT SOFTWARE SUITE

Optmyzr

— Fueling PPC Efficiency Through AI Innovation

TrueClicks

— Never miss an issue or opportunity again

BEST SEO SOFTWARE SUITE

Dragon Metrics

— All-in-one platform for holistic SEO

GDdash by NewzDash

— Google Discover & Search - Tracking, Analytics & Optimization

Local Falcon

— Local SEO Rank Tracking and AI Insights Platform

Milestone Inc.

— AI-First Digital Experience Platform for SEO, AI Search, AEO, LLMO, and GEO

NewzDash

— Real-Time SEO Suite for News Publishers

Semrush

— SEO Toolkit

BEST SEARCH SOFTWARE TOOL

Adthena’s Ask Arlo

— AI-Powered insights to optimize search campaigns

GDdash by NewzDash

— Google Discover & Search - Tracking, Analytics & Optimization

NewzDash

— Real-Time SEO Suite for News Publishers

Semrush

— Enterprise Platform

Swydo

— Swydo Reporting & Monitoring Platform

TrueClicks

— Never miss an issue or opportunity again

BEST AI SEARCH SOFTWARE SOLUTION

Adthena’s Ask Arlo

— AI-Powered insights to optimize search campaigns

Milestone Inc.

— Driving Search Visibility & Web Experiences with an AI-First Digital Experience Platform

rankingCoach

— AI-Powered Digital Marketing Suite

Semrush

— Enterprise: AI Optimization (AIO)

TrueClicks

— MCP: The free AI-powered PPC workflow enabler

EMERGING TALENT AWARD

Cameron Knight

— (un)Common Logic

Sandy Garcia

— Blackbird PPC

Shelby Philbrook Mayse

— The Media Image

BEST START-UP AGENCY

Aloha Life Digital

Power Generation Nation

BEST SMALL PPC AGENCY

ATRA

Blackbird PPC

Hive Digital

Workshop Digital

BEST LARGE PPC AGENCY

Razorfish

Stella Rising

Tombras

BEST SMALL SEO AGENCY

9Sail

Hive Digital

Markethinkers

Unfair Advantage

Webmasons Legal Marketing

BEST LARGE SEO AGENCY

EVERSANA INTOUCH

Go Fish Digital

Honest Digital

Razorfish

Savit Interactive Services Pvt.

Stella Rising

BEST SMALL INTEGRATED SEARCH AGENCY

AIMCLEAR

— Great Marketing Thrives on Disruption

Sixth City Marketing

Tandem Interactive

BEST LARGE INTEGRATED SEARCH AGENCY

Critical Mass

KINESSO

NP Digital

— The alternative to the agency status quo

OuterBox

Razorfish

Synergize

The Media Image

Tombras

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Testimonials

"This is an extraordinary honor for the company as the U.S. Search Awards, held annually to recognize the ever-expanding world of search marketing, is known for being the premier celebration of SEO, PPC, and content marketing in various territories across the globe."
beMarketing

"The US Search Awards ceremony is a momentous event in the digital marketing industry, celebrating outstanding achievements and innovation within the sector. Block & Tam’s multiple nominations underscore their dedication to excellence and their ability to consistently exceed client expectations."
Block & Tam

"These nominations are confirmation that we have created an excellent software offering that agencies are finding essential to their client work and strategic planning." Manick Bhan, CTO
LinkGraph

"Report Builder 2.0 is the best reporting tool on the market and deserves to be recognized as such. Plus, it has the power to change the industry, so reaching the final of the US Search Awards and getting the thumbs up from the expert judges helps take us one step further towards the change the industry needs when it comes to reporting."
Dragon Metrics

“As a company that has submitted to the US Search Awards in the past, we're thrilled to say that the US Search Awards is a platform that celebrates excellence and innovation in the search industry. Participating in this prestigious event not only provided us with unparalleled recognition but also offered us an invaluable opportunity to connect with the best in the field. The US Search Awards is a beacon of inspiration, pushing us to strive for higher standards and achieve greater success in our digital endeavours.” Ryan Edwards
Tombras

“Winning these awards is a huge deal for our business, it encourages the team members to know that what they do is verifiably excellent, and it encourages the clients who see the value in our offerings when it comes to generating business and brand awareness on their behalf.” Tobias La Cour
Somebody Digital

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