Published by isobel.regan@dontpanicprojects.com
Published Date 22.11.2022 
This year, my team and I are honoured–and humbled–to have been shortlisted for the US Agency of the Year award by Don’t Panic.
Since 2011, HireInfluence has had a strong track record of serving the most established brands in the world and providing full-service influencer solutions–including the development of experiential ideation, hand curation and casting of right-fit talent, and the execution of comprehensive, interactive, cross-channel promotions.
We are powered by an elite team of strategists, talent specialists, creative designers, data analysts and paid media experts, and are well-equipped with the experience and resources necessary to bring promotional visions from concept to completion. The HireInfluence family also consists of over 25 team members, and we are continuing to build upon this number for expanded capabilities and bandwidth. We always strive to promote a healthy work-life balance and positive working environment which results in minimal turnover with an average employee tenure of over 3 years.
This year, we submitted case studies of our #FutureFitness and #CheckUpOnKindness campaigns that helped to promote the usage of Future, a fitness accountability app, and purchases of the Hasbro Baby Alive doll, respectively. The results for each campaign exceeded client expectations and resulted in expanded brand recognition for each.
About #FutureFitness
Our #FutureofFitness campaign centered around building education and strong influencer alignment to drive awareness and sign-ups to the Future Fitness app.
Influencers introduced Future Fitness in a seamless manner and then shared their Future Fitness journey over the course of a 2-month span. This brought awareness to Future Fitness as it allowed audiences to see the influencer’s firsthand experience with the app and their results after 2-months of using Future.
The campaign’s content felt authentic and natural as each influencer showcased their busy lives and their need to stay fit and healthy while highlighting the benefits of Future, such as convenience, customization, accountability, and affordability.
The campaign resulted in nearly 9M impressions, with a reach of 7.1M individuals—exceeding industry standards by over 1.5M impressions.
About #CheckUpOnKindness
Our Baby Alive #CheckUpOnKindness campaign was focused on inspiring kindness while driving awareness to Baby Alive products.
Influencer content within this campaign showcased how the Influencer moms instill “kindness” into their children through the Baby Alive Lulu Achoo doll. Through sweet moments of play, the parent and daughter shared how they “check up” on Lulu Achoo by listening to her heartbeat, wiping her nose, giving her medicine and more.
#CheckUpOnKindness campaign content was heartfelt and displayed the significance of showing “how to care” to your child at a young age. This not only inspired audiences but also touched upon all of the product features and directed followers to purchase on Walmart, Target and Amazon.
This campaign received over 4.3M impressions with a reach of 3.5M individuals and 100% positive sentiment!
HireInfluence: Outpacing Industry Standards Since 2011
Being shortlisted for this award means a lot to everyone on the HireInfluence team. It validates the expertise we possess and reminds us of the quality of our work.
We love to help clients make the most out of their promotional activations and always bring a creative edge to the table. We’re also extremely proud of the accomplishments and milestones we’ve reached as a team and the culture we’ve built together over the past decade.
The team is full of veteran employees who truly value each other’s insights, support, help and company. It’s truly a beautiful thing to love where you work.
Since 2011, we have been exceeding expectations for Fortune 500 initiatives and we gauge our success by the growing list of repeat clients, results that consistently exceed industry standards, and the recognition we receive along the way.
Over the past 12 months, we have executed successful campaigns for Peet’s Coffee, Lee Jeans, Viacom (Baby Shark and Blue’s Clues & You!), McDonalds, Hasbro (Baby Alive), Mondelez (OREO, SPK), Future Fitness, Grammarly, Taiwan External Trade Development Council (TAITRA), and more.
We look forward to what the future holds and congratulate everyone that entered the awards and our fellow shortlist nominees!
