Published by Sue Johns-Chapman
Published Date 30.09.2024 
Trisolute News Dashboard is delighted to be named a finalist in the Best SEO Software Suite category for the 2024 US Search Awards. Being shortlisted in such a competitive category by the judges at the esteemed US Search Awards is an honor that reflects the Trisolute team’s dedication to creating the best news SEO tool on the market.
About Trisolute Software
Trisolute Software was founded in 2012 in Dortmund, Germany by Tobias Fellner-Jost. Powered by German precision, the Trisolute News Dashboard is custom designed to address the unique SEO needs of news publishers. Most SEO tools don’t offer the frequency in keyword crawling that is vital data in a 24/7 news cycle. Trisolute designed an innovative SEO tool that provides real-time news-related visibility ranking data in the Google SERPs.
As the tool has matured over the years and with the input of some of the top news publishers in the world who use the Trisolute News Dashboard, we’ve added new features, including Google Discover entity analysis in 2024.
Providing Vital News SEO Insights
The Trisolute News Dashboard has become an essential tool for both large and niche news publishers because of its focus and features. The Trisolute News Dashboard empowers and informs a newsroom’s search strategy by tracking and analyzing Google SERP visibility, gaining critical competitor intelligence, and revealing key topic authority insights.
With the Trisolute News Dashboard, news publishers can track Google visibility via custom keywords for the topics their audience cares about most, while also using the tool’s automatically imported keywords of trending topics for content discovery insights. Publishers can create custom keyword clusters to track their content’s past and current search performance of major events, such as an election or the Super Bowl, along with the performance of their competitors.
For breaking news and live news events, the tool’s Action View 2.0 report provides critical data and actionable insights to inform a publisher’s strategy and take quick steps to improve SERP visibility in real time. Keyword data can be captured at 5-, 15- or 60-minute crawling intervals, at the publisher’s discretion. Publishers can quickly identify which of their articles have earned a SERP ranking in the last 12 hours and if the content they are producing is aligned with the active keyword set, to reduce coverage gaps. The tool displays the mobile and desktop news box in real time so that news publishers don’t need a separate tab open to monitor the live SERP.
Understanding past performance is critical to inform and craft a winning newsroom SEO strategy in the present and the future. That’s why the Trisolute News Dashboard contains a plethora of customizable reports in the KPI Dashboard that offer historical analysis of performance in Google News and the mobile and desktop SERPs. The reports also provide performance intelligence for a news publisher’s competitors, gaining deep insights into the media landscape’s Google visibility.
Entity Analysis in Google Discover
One of the most requested features from news publishers was deeper data insights into their performance on Google Discover. In some cases, news publishers are seeing greater visibility on Discover than the Google SERPs. When it comes to Discover, entities play an essential role in surfacing content on this unique platform that is influenced in part by a user’s search history.
By focusing on entities, a news publisher can detect patterns of topic authority, and create more of the content that attracts a Discover audience, which can be quite different than the behavior of traditional search users. Typically, consumer news, product reviews, entertainment and sports perform best on Discover versus hard news.
The introduction of AI elements into search products only strengthens the importance of entities. In the hyper-competitive Google SERPs, AIOs (AI overviews) have become a new prime real estate for news publishers seeking greater visibility rankings. Early studies demonstrate the need for topic authority to have your site included in an AIO. By digging into entity data, news publishers can identify the topics that resonate with their audience the most and incorporate those into their broader search strategy.
The Trisolute News Dashboard offers a holistic approach to news SEO, providing news publishers with essential Google visibility data that offers actionable insights during breaking news, news event planning and daily content discovery.
Connect with Trisolute
Request your free Trisolute News Dashboard demo today and find out how your news articles rank on Google Discover, Google News and the SERPs! Follow us on our blog, X and LinkedIn for further news SEO insights.
