Published by Sue Johns-Chapman
Published Date 29.08.2025 
We’re proud to share that Acadia has been named a Best Local SEO Campaign finalist at the 2025 US Search Awards for our work with our client, Sky Zone.
Acadia share their work and awards journey.
This recognition means a great deal to us because it highlights the impact of a campaign designed to help families discover and enjoy active experiences together, even during challenging market conditions.
Why This Matters to Us
When Sky Zone came to us, families were spending more carefully, competition in the trampoline park space was increasing, and search demand for the category was declining. But the need for safe, engaging spaces for kids and families to connect hadn’t changed.
For us, this work was about more than improving online visibility. It was about helping parents find a reliable option for birthdays, memberships, and visits, and ensuring every local park could thrive in its community.
How We Got Here
To meet Sky Zone’s goals, we focused on increasing local visibility, driving high-quality traffic, and making it easier for parents to book parties or purchase memberships online. Our strategy included onsite and offsite localization, long and short form content creation, and most importantly, CRO testing everything. By combining national strategy with local execution, we created an expandable approach that worked across markets while maintaining relevance for each community.
What We Do at Acadia
SEO is one of our core strengths, but our work extends across the full digital landscape. We’re a full-service agency built to connect brands with customers wherever they shop, search, scroll, or stream.
Our capabilities include:
- Search Engine Optimization (SEO) from local optimization to enterprise-scale strategies.
- Paid Media & Retail Media managing campaigns across Amazon, Walmart, Instacart, Target, Kroger, Chewy, and Ulta.
- Content & Creative producing assets that capture attention and drive engagement.
- Organic Social & Influencer Marketing builds authentic connections with audiences.
- Conversion Rate Optimization (CRO) ensures the traffic we generate leads to measurable results.
For brands like Sky Zone, this means creating strategies that can be deployed across dozens or hundreds of locations without losing local relevance.
Our Core Values
Our services are what we do. Our values are who we are.
- Candor — We communicate honestly and transparently to build trust
- Curiosity — We ask questions and explore new approaches to uncover the best solutions
- Community — We care deeply about the people and places our work touches, and we strive to create a positive impact that extends beyond business results
- Can-Do — We approach challenges with creativity, persistence, and a solutions-first mindset
These values guide how we work with every client and are an essential reason why campaigns like this one with Sky Zone succeed.
Looking Ahead
We’re honored to be recognized alongside many notable teams in this year’s US Search Awards. The winners will be announced later this year, and regardless of the outcome, we’re proud of the impact this campaign has had on Sky Zone, its guests, and the communities it serves.Thank you to Sky Zone for their partnership and to our Acadia team for bringing your expertise, creativity, and dedication to every step of the process. To follow our latest news and work, visit our website or connect with us on LinkedIn.
