Published by Sue Johns-Chapman
Published Date 26.08.2025 
We’re proud to share that Acadia has been named a finalist for Best SEO Campaign at the 2025 US Search Awards for our work with our incredible client, European Wax Center.
This recognition means so much to us, not just because it celebrates the craft of SEO but also because it honors a partnership built on trust, collaboration, and a shared vision for growth.
Why This Matters to Us
At Acadia, we’ve always believed that digital marketing is, at its core, a people business. Yes, we live in the world of algorithms, analytics, and technical optimizations, but behind every search click is a person with a need, and behind every business we work with are real people with families, careers, and dreams.
When we help a brand like European Wax Center grow, we know the ripple effect reaches beyond its website. It supports store managers and staff, keeps locations thriving in their communities, and creates opportunities and jobs. And that’s the part that fuels us the most.
How We Got Here
European Wax Center approached us with an ambitious challenge: strengthen their organic presence in a highly competitive beauty services market. Together, we rolled up our sleeves and built a strategy that could work across 1,000+ locations without losing the personal, local touch.
Our approach included:
- Creating specialized content hubs that answered exactly what people were searching for
- Developing location-specific experiences so customers could find the right service, at the right location, fast
- Reimagining the technical SEO foundation so the site could scale without losing quality
The result? A stronger search presence, more high-intent customers booking online, and a scalable system that will continue to deliver long into the future.
What We Do at Acadia
At Acadia, SEO is one of our specialities, but it’s just one piece of how we help brands grow. We’re a full-service digital agency built to connect brands with customers wherever they shop, search, scroll, or stream.
Our team blends strategy, creativity, and data to drive measurable business results across:
- Search Engine Optimization (SEO), from technical audits to enterprise-scale strategies, helps brands win in competitive search landscapes.
- Paid Media & Retail Media managing campaigns across channels like Amazon PPC, Amazon DSP, Walmart, Instacart, Target, Kroger, Chewy, and Ulta
- Content & Creative produces compelling creative assets, optimizes content for engagement and conversions, and tells brand stories that resonate.
- Organic Social & Influencer Marketing builds communities and trust through authentic, ongoing connections with audiences.
- Conversion Rate Optimization (CRO) ensures the traffic we drive becomes customers.
Whether it’s helping a marketplace brand dominate its category, designing a social campaign that sparks conversation, or engineering an SEO strategy that scales to 1,000+ locations, our work is always designed to deliver growth that creates real-world impact.
Our Core Values
Our services are what we do. But our values are who we are, the foundation for every client relationship, every campaign, and every result we deliver.
- Candor — We’re honest and transparent, even when it’s hard, because trust is built on truth.
- Curiosity — We ask the right questions, dig into the data, and seek new ideas to find the best solutions.
- Community — We care deeply about the people and places our work touches and strive to create a positive impact beyond business results.
- Can-Do — We meet challenges with creativity, grit, and the belief that there’s always a way forward.
These values aren’t just words on a wall; they’re the reason clients trust us, teams love working here, and campaigns like this one with European Wax Center succeed.
Looking Ahead
We’re honored to be recognized alongside many talented teams in this year’s US Search Awards. The winners will be announced later this year, and no matter the outcome, we’re proud of the impact this work has had on our client, their customers, and their communities.
Thank you to European Wax Center for trusting us, and to our Acadia team for bringing your expertise, creativity, and heart to everything you do. If you’d like to follow along as we share more updates, you can always visit our website or connect with us on LinkedIn. We’d love to have you along for the journey.
