Published by Sarah Power
Published Date 11.10.2024 
Amsive, a leading performance marketing agency, is thrilled to be named among the finalists for the 2024 US Search Awards. This recognition underscores our commitment to excellence and innovation in digital marketing, and we are honored to be acknowledged alongside the best in search.
Our work is being considered across four categories:
- Best Use of Search – Finance (SEO) – Amsive & SquareMouth
- Best Local Campaign (SEO) – Amsive & Tower Loan
- Best Local Campaign (PPC) – Amsive & Golden Krust
- Most Innovative Campaign – Amsive & Us Weekly
Big-picture Strategy for Search Success
With a focus on collaboration and innovation, Amsive delivers measurable results and drives growth for our clients. This is exemplified across our four shortlisted entries.
Amsive & SquareMouth
Results:
- Moved from Page 5 to the Top 5 results for the core keyword, “travel insurance”
- +400K Impressions from core site sections
- +3.6K Clicks from core site sections
SquareMouth is a travel insurance comparison site that had been harshly hit by consecutive algorithm updates dating back to the 2023 March Core Update. At the time of our engagement, their website’s overall organic visibility had dropped by almost -60% and had fallen to page 5 for their top converting and revenue-driving keyword, “travel insurance.”
Our challenge was not only to identify and pinpoint the source of the problem, but to also find a way to drive traffic and growth again for a business that had lost so much visibility practically overnight– and needed answers and results just as quickly.
Based on our findings and SquareMouth’s goals, we built an approach that would regain their target top rankings for high-traffic keywords with broad intent, driving significant traffic and quote requests to their business. This strategy also included content consolidation, an improved internal linking strategy, and a templatized implementation plan that allowed for maximum impact over shorted timelines.
Amsive & Tower Loan
Results:
- +63.9% Increase in total clicks on optimized pages YoY
- +102.9% Increase in total impressions on optimized pages
- +223% Increase in total loan applications from February to May of 2024
Tower Loan, a national financial loan brand, needed to increase new loan acquisitions. However, they struggled with low-quality, thin, and duplicative content on their 257 location pages, leading to compromised local online visibility and fewer new customers. Amsive had to get more people walking into branches — and fast.
Our team identified and optimized over 60 location pages to improve the local SEO experience for new and existing customers. Our strategy to reach Tower Loan’s target audience included improving Google Business Profile location pages to reflect Tower Loan’s core value propositions, including trustworthiness, accessibility, and ease of use. To gain trust and maximize budget impact, we worked ahead and provided additional value by optimizing a number of pages to highlight the strategy’s overall impact ahead of time.
By working closely with regional leaders from Tower Loan, we soured a wide variety of highly localized data to ensure the optimizations made to the location pages were specific and relevant. We also optimized our messaging toward those three propositions, communicating that the loan services available were reliable and presented transparently.
“We are thrilled and honored to be short listed for US Search’s Best Local Campaign. It’s been a fantastic experience working with Tower Loan to improve their location pages. Thanks to our focused local SEO work, we’ve seen great results with better keyword rankings and increased visibility. This recognition is a testament to the hard work and dedication shown by our team.” – Bambi Frazier
These improvements were also targeted at the populations that were most likely looking for quick loan solutions, capturing customers that were searching during high-intent moments.
Amsive & Golden Krust
Results:
- +51% Increase in impressions YoY
- +33% Increase in store visits
- 2276% Achieved ROAS
Golden Krust, a national Caribbean fast casual restaurant, was looking to increase third-party delivery button clicks, as well as store visits, with the overall goal of increasing in-store foot traffic. In working toward these goals, Amsive utilized Google’s Store Visit tracking system to measure our success.
“Working on Golden Krust has been a transformative experience. By optimizing budget allocation, leaning hard into new customer acquisition, we’ve consistently maximized ROI. We’ve dialed in our ads on Meta and YouTube, even breaking into YouTube TV, which helped us get more bang for our buck with better ad placements. This strategy led to a jump in impressions, clicks, and store visits, all while spending less. Being recognized by the US Search Awards reflects our team’s commitment to innovation.”
- Jon Kagan
By understanding Golden Krust’s three unique audience segments, we focused on curating content that would connect with audiences that had an emotional connection to the food, as well as goodies looking for unique experiences. With this in mind, we curated and deployed video content to attract and engage new customers.
We also layered targeted geographic and demographic factors, focusing Performance Max campaigns to drive store visits from both new and existing customers. We optimized budgets regionally based on the acquisition and demand generation performance across different customer segments. This meant that different media channels with varied messaging were optimized regionally based on campaign performance.
Amsive & Us Weekly
Results:
- +128% Increase in Google Discover impressions
- +107% Increase in Google Discover clicks
- 500k+ Site visits from Google Discover daily
The Us Weekly team reached out to Amsive after experiencing a drastic drop in Google Discover referral traffic. This traffic source was a critical segment of their search traffic, driving both ad and affiliate revenue. Led by Amsive’s pioneering VP of SEO & Organic Research Lily Ray and Search Engine Land’s 2024 Search Marketer of the Year Erin Doland, our SEO special projects team collaborated on a comprehensive audit and customized roadmap and subsequent ongoing engagement to help the Us Weekly website regain and expand its Google Discover footprint.
Amsive developed a Discover-specific strategy to reach Us Weekly’s core demographic, women aged 35-55. We maximized output and efficiency by using AI-supported research and data analysis of popular enterprise-level publisher content sites, ultimately developing a visibility strategy for a nontraditional Google property like Discover. We also developed complementary social media strategies, technical improvements, and visibility tactics that validated Us Weekly’s expertise in celebrity news.
Our team’s Discover strategies helped Us Weekly achieve increased impressions and clicks with informed creative approaches to topic and headline optimization. We balanced the need for traffic spikes from timely topics with respectful editorial language to align with both Us Weekly’s traffic goals, and Google Discover’s content policies.
Who We Are
Amsive is a data-led performance marketing agency that enhances ROI through innovative customer acquisition, engagement, and communications solutions. A full-service partner with both digital and direct-native expertise, Amsive designs audience, creative, and channel strategies that amplify growth leveraging in-house campaign and production capabilities for seamless execution.
At the core of Amsive’s success is Audience Science™, our unique approach to audience building and analysis, channel activation, testing, and measurement. We navigate today’s marketing complexity to develop optimal audiences and surpass performance objectives, always focusing on your next best customer.
