Published by Sue Johns-Chapman
Published Date 26.08.2025 
Level Agency is incredibly honored and excited to be named a finalist in five categories at the 2025 US Search Awards. To be recognized on such a prestigious stage, alongside the best and brightest in our industry, is a powerful affirmation of our team’s hard work and our commitment to innovation. As we look forward to the ceremony in New York on September 17th, we wanted to share a bit about who we are, the work that earned these nominations,and what this moment means to us.
Who we are: The Level Agency approach
Level Agency is a digital marketing agency built on a simple but powerful belief: Good enough isn’t. In a world of surface-level metrics and “best practices,” we deliver the competitive edge our clients need to win. We reject guesswork in favor of relentless optimization, pushing beyond standard solutions to find transformative growth opportunities. This philosophy holds us radically accountable for delivering measurable, market-leading results.
Our team is a collective of strategists, data scientists, creatives, and technologists who are passionate about solving complex business challenges. Whether it’s for a B2B technology firm, a national education provider, or a specialized B2C service, our goal remains the same: to act as a true partner in our clients’ growth. A closer look at our nominated work
This year’s nominations span a range of categories, but they share a common thread: a focus on leveraging advanced strategies to achieve tangible business outcomes. We are particularly proud to be one of the few agencies shortlisted for our work in artificial intelligence, a testament to our focus on pioneering the future of search.
1. Best use of AI in PPC (StrataTech Education Group): For StrataTech, a leader in skilled-trade education, the challenge was to improve the quality of student inquiries. Our solution involved implementing a data-driven lead-scoring transformation that moved beyond simple metrics. This AI-powered approach helped them identify and connect with the most motivated prospective students, optimizing their entire enrollment funnel.
2. Best use of AI in Search (Heggerty): Heggerty provides a vital early literacy curriculum for educators. To ensure their resources were easily discoverable, we focused on a forward-thinking SEO strategy to dominate Google’s AI Overview features. This positioned Heggerty as the definitive authority in their field, ensuring educators could find critical resources efficiently.
3. Best B2B campaign – PPC (Vectorworks): For this global design and BIM software leader, we executed a sophisticated Google Ads transformation. The campaign was engineered to drive scalable growth in Sales Qualified Leads (SQLs), proving that with a highly structured, intent-based approach, PPC can be a formidable engine for B2B growth.
4. Best B2B campaign – SEO (Aerotek): In the competitive staffing industry, staying ahead of search trends is critical. For Aerotek, we achieved a landmark 900% growth in AI Overview keywords. This massive increase in visibility established them as a thought leader and gave them a significant competitive advantage in the B2B market.
5. Best B2C campaign – SEO (Aviation Institute of Maintenance): Our work with the Aviation Institute of Maintenance is a powerful example of how technical expertise translates into real-world results. Through smart, targeted optimization, we drove 48% more SEO leads, directly contributing to the institute’s growth and demonstrating the tangible ROI of a well-executed SEO strategy.
What being a finalist means to us
“The US Search Award nominations are a true reflection of the talent, passion, and dedication of the Level agency team who are constantly seeking to solve complex challenges with creativity and innovation. We also want to recognize the vision and collaboration of our amazing clients, who allow us to continually push boundaries to deliver epic wins, five of which are recognized in this year’s nominations.”
— Howard Diamond, Chief Revenue Officer at Level Agency
This recognition energizes our team and fuels our passion for the work we do. It’s a milestone that we celebrate together, as it represents the collaborative spirit and relentless drive that define our culture.
A word on the Search Awards experience
“Working with Don’t Panic on the US Search Awards was a genuinely pleasant experience. Despite being based across the Atlantic, the team was consistently responsive, professional, and a pleasure to speak with over the phone. Their attention to detail and smooth coordination made the entire process seamless. We’re thrilled to be finalists in our submission category and are grateful for the positive experience throughout.”
— Evan Burr, Digital Campaign Manager at Level Agency
We are deeply grateful to our clients for their partnership and to the judges for this incredible honor. We can’t wait to celebrate with everyone in New York!
