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GrowByData, headquartered in Boston, MA, was founded in 2014, to provide the world’s largest agencies, brands and retailers with unified visibility into the journeys of buyers across all the ways in which they search for, and buy, products and services across the Web, including search engines, marketplaces, and direct-to-consumer sites.
Unlike today’s search engine marketing tools, GrowByData’s products provide holistic visibility across multiple dimensions – search, product, marketplaces, pricing, and the competition. Our objective is to provide our customers with this holistic visibility to gain deep insight into what buyers search for, buy, and how they have their needs fulfilled. Without this visibility, digital marketers are limited by viewing buying behavior, singularly, through search for example, or require multiple tools that do not provide a holistic view. Brands today need a unique marketing strategy to win over competition. We enable brands and agencies to enable this hyper-customized and localized marketing strategy. Today, our intelligence boosts performance of some of the world’s largest brands and agencies across retail, financial services, technology and other categories.
We are honored to be the US Search Awards finalist for the Best Software Innovation. We feel like we’re on to something big at GrowByData. We believe that platforms, service providers, and advertisers are still attempting to adjust to the two main forces that have been affecting search over the past few years. The first is how customers’ search experiences are constantly changing, with new SERP formats appearing practically every day on desktop or mobile devices. It’s unmanageable to remain on top of all this and make sure your business is visible across these cutting-edge platforms. Second, as the market becomes more automated, marketers and agencies must find new ways to drive strategy while having a greater awareness of the changes occurring in their category. Our solution aims to solve both of these issues using a single offering. This award would not only be amazing awareness for our business and Holistic Search Explorer product, but it would also help bring awareness around these forces that we need to solve as an industry.
We strive to impact our clients and our communities. We at GrowByData believe in helping our community through our Corporate Social Responsibility initiatives. Our colleagues match our corporate contributions and provide financial and physical support to those in need. A recent project was our support for Project Sapana – a bold initiative to expose high potential students from underprivileged marginalized background on the vast opportunities in the technology industry and encourage them to pursue opportunities here.
We invited the students to our work and shared soft and hard skills they need to pursue this career and gain professional success. The students shadowed our colleagues to gain awareness on what they should do to enter the technology industry.
Hopefully we encouraged a few sharp young minds to pursue opportunities in the technology space and make their mark in the world.
Other CSR activities we have undertaken include teaching teachers and students at government schools on using computers, creating awareness among female students about menstruation and their health, building a library in a jail, distributing food and clothing to flood victims, old age homes and orphanages, helping underprivileged families and children during COVID, and many more.
We genuinely care to make a difference for our clients, partners, communities, and team members and appreciate everyone’s support on to make an impact.
