Published by Sue Johns-Chapman
Published Date 30.09.2025 
When you build your culture around core values like “Always Learn and Try New Things,” it’s pretty special to watch one of your teammates be recognized for doing exactly that.
That’s why we’re absolutely thrilled to share that Cameron Knight, our PPC & CRO Specialist here at (un)Common Logic, was just named Winner of the Emerging Talent Award at the 2025 US Search Awards.
He’s not only won this Values Award internally for three consecutive years—he’s now being celebrated for it on a national stage, and we couldn’t be prouder.
What Makes This Win So Meaningful
Cameron has always embodied the best parts of our agency’s culture: curiosity, humility, impact, and a relentless desire to improve, not just his own skills, but the systems, strategies, and teammates around him.
In just 3.5 years, he’s:
- Grown into a trusted expert for some of our highest-performing PPC & CRO accounts
- Championed automation and AI adoption across the agency (including building custom GPTs!)
- Consistently improved team efficiency, including a 360-hour annual time savings
- Uplifted teammates by leading training, sharing weekly learnings, and living our values daily
This win isn’t just about past performance. It’s about Cameron shaping the future of what digital marketing can be—smarter, faster, more human-centered.
“He’s not just an emerging star—he’s helping shape what comes next for (un)Common Logic.”
– Barbara Cavness, CEO at (un)Common Logic
A Quick Snapshot of Cameron’s Impact
We could talk all day about Cameron’s contributions, but here are a few standout wins from his portfolio:
- Automotive Client: +87% profit per order through segmentation, media diversification, and CRO
- eCommerce Client: +758% profit growth and +43% CVR improvement in just one quarter
- Luxury Apparel Brand: +1589% revenue and +1449% ROAS through holistic paid media revamp
- B2B Tech Client: +250% increase in leads and -79% CPL through CRO and precise targeting
And on the internal side, he’s led initiatives like:
- Creating a custom code resource library for Shopify tests
- Rolling out new CRO and creative tools across the team
- Expanding our partner programs with Reddit and Shopify
- Helping modernize how we approach landing page design and experimentation
More Than a Marketer. A Multiplier.
What makes Cameron so deserving of this win is how he multiplies the value of everyone around him.
Whether it’s refining strategy, mentoring a new team member, or turning a client’s vision into a high-performing campaign—he does it all with thoughtfulness and drive.
He’s the kind of teammate who:
- Brings solutions, not problems
- Asks the smart questions
- Shares what he learns (often before you even realize you need it)
“He’s the kind of person who raises the bar for the whole team—and does it with zero ego.”
– Donna Lagow, Director of Client Operations at (un)Common Logic
Why It Matters (To All of Us)
The Emerging Talent award is designed to spotlight rising leaders in search marketing who are making a real impact, and that couldn’t describe Cameron more.
It’s also a reflection of the kind of culture we’re building at (un)Common Logic: one where growth is shared, innovation is encouraged, and success is measured by the value we create for our clients and each other.
This win belongs to Cameron, absolutely, but we also see it as a celebration of everyone who’s mentored him, collaborated with him, and benefited from his leadership.
To Cameron, thank you for bringing your energy, insight, and whole self to this work every single day. This is your moment, and we’re lucky to be on the ride with you.
Want to learn more about our team or how we can help your business grow smarter?
