Published by Sarah Power
Published Date 13.10.2024 
The team at Click Intelligence is thrilled to be shortlisted for the Best Local Campaign (SEO) award at this year’s US Search Awards.
Being recognized in this category highlights our team’s dedication and commitment to achieving incredible results for our clients. Our competition entry shines a spotlight on the work we’ve done with Orting Animal Hospital to boost their traffic and rankings and improve their visibility for local search results.
Click Intelligence is a full-service digital marketing agency with over a decade of experience delivering bespoke results-driven campaigns for our clients. It’s important to us to get to know our clients, their industry, and their needs in great depth. Our personal approach allows us to work closely, share ideas, and tailor our strategy to boost SEO rankings and slot in with our clients’ wider marketing plans. The results we’ve achieved for Orting Animal Hospital highlight that this approach is the secret to success and separates us from other agencies.
About Our Award Nomination
Based in Orting, Washington, USA, Orting Animal Hospital came to us to increase its search visibility in six neighboring areas local to the hospital. These were: Bonney Lake, South Hill, Puyallup, Sumner, Fredrickson, and Graham.
The goal was to get more visibility in the SERPs and higher rankings for relevant local search terms.
To achieve this, we combined the following:
- Quality Link building – we acquired authoritative backlinks with unique blog content published on highly relevant sites covering pets, animals, outdoors, and local news themes.
- New On-Page Content – we created content for ‘vets near me’ style pages to target the geographical locations where the client wanted to see growth.
- Monthly Campaign Check-Ins – these check-ins with our client offered a chance to review our progress and make any necessary changes to continue seeing results. This communication was central to our success as we were also able to bounce off of the client’s local knowledge, vet insights, and decide on the right number of pages to target as well as who the audience was, allowing us to tailor the content to their needs, helping drive organic traffic.
What We Achieved
Improvements started to be seen in May 2023, and we kept tweaking our strategy to continue our success. We saw some pretty impressive results, which included big leaps in keyword rankings to the top three spots for the target keywords.
Orting Animal Hospital previously had 733 active customers, but thanks to our campaign, they’ve added a remarkable 250 new customers each month. They’ve increased their customers by a whopping 35% – other established clinics in the area only tend to expand their customer base between five and 10 percent yearly.
What Being Shortlisted Means To The Click Intelligence Team
The recognition of being shortlisted for the Best Local Campaign (SEO) at this year’s US Search Awards is something the team at Click Intelligence is very proud of.
“Being shortlisted for the award is a great achievement for our team,” says content manager, Bex Gawne.
“It validates everyone’s hard work, from the SEO team right through to the content team. It’s always amazing to see when the content we have worked on makes a positive impact when it comes to rankings and visibility.”
Our co-founder and director, James Owen, added: “I am incredibly proud of our team’s achievement in being shortlisted for Best Local Campaign (SEO), as the work submitted for this award shows how we work closely with all of our clients to come up with bespoke solutions that will drive organic growth and bring them business success.”
About Click Intelligence
Click Intelligence is a full-service digital marketing agency specializing in all areas of SEO, including local SEO, managed and technical SEO, content writing, paid search, paid social advertising, and link building. Bespoke, results-driven campaigns are central to boosting our clients’ visibility, keyword rankings, and clicks. We also provide all of our services as white label. Join us on Instagram, LinkedIn, and Facebook.
