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Insightful Strategies and Innovative Technology Propel Workshop Digital and Virginia Tourism

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Published Date 30.08.2023

We are very grateful for the people at Workshop Digital who once again have positioned us as a finalist for the 2023 US Search Awards! The clients and employees that contributed to these fantastic results deserve to have their hard work celebrated, and we’re elated that the U.S. Search Awards will give them a platform to share their stories!

As repeat finalists in the Best Use of Search – Travel/Leisure (PPC), we’re even more excited knowing that this work will continue to provide the exposure and traffic to benefit not just one client, but the many businesses in the regions this campaign promotes. We were able to deliver a comprehensive paid media plan that helped our client and their partner agencies run a smooth campaign, with complete analytics to track success and adapt where needed.

This project allowed us to tap into our own love for Virginia, where Workshop Digital is headquartered, and that passion came through, as the campaign brought in far more traffic to the campaign than the client expected. We all felt a more personal sense of accomplishment knowing that we exceeded our client’s goals and aspirations, delivering more than 33 million impressions and nearly one million clicks.

In the process, we also helped travelers find the information they needed to create lifelong memories of amazing trips to Virginia, as well as assisting the state tourism industry as it continues to rebound from the pandemic. This really proved the positive impact of large-scale marketing on the small and local businesses our client helps promote.

“We are proud to once again be finalists in the US Search Awards! The credit goes to our team who work hard every day to be the passionate people that are powering these great results. They deserve all the accolades they receive (and more), and this nomination is great external validation that we are continuing to build a better agency for our employees and our clients,” said Andrew Miller, co-founder and VP of Client Services at Workshop Digital.

We’re pursuing new ways to get similar results for all our clients, tapping into success like this one and amplifying those results through the efficiency and speed that machine learning and AI have added to digital marketing. This intersection of digital marketing expertise and cutting-edge marketing technology is giving us the ability to fold in exciting new strategies to the already successful approaches that we are constantly testing and improving.

See what we’re working on right now as we push for even better results for all of our clients. We can talk more about the types of work we did to receive this nomination, as well as how we’re using the latest in digital marketing AI tools to help businesses achieve better ROI. We’re always sharing our latest thinking and results, and you can find us on LinkedIn, Twitter, or Instagram to join the conversation!

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