Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category.

The awards will be judged by some of the biggest names in search. Click here to see this year’s judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between July 2019 — July 2020.

JULY 24

Extended Entry Deadline

AUGUST 12

Judging Session

AUGUST 14

Shortlist Announced

OCTOBER 29

Awards Ceremony

Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Total budget
Objectives
Strategy & target audience
Creativity & implementation
Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Innovation / Software Awards

The judges will be looking for a clear description of an outstanding blog, innovation or product, with indication of budget. Judges will be looking for new features/tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Total Budget
Overview of the innovation/product
Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate, you may include up to three pieces of supporting materials.

In addition to the above judges will utilise the log in & password provided to mark the following:
The usability/functionality of the product
The effectiveness and performance of the product

Please note if you're unable to provide a login, please contact awards@dontpanicprojects.com.

Team / Agency / Consultant Awards

Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Details of the team / agency / consultant
Agency / team / consultant objectives
Recent campaign example
Recent achievements
Challenges
Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Confidentiality

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to the We Are Search team who will manage this. Judges can only access entries that they have been provided to score.


Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.