Published by olivia.wright@dontpanicprojects.com
Published Date 29.08.2023 
We are thrilled to share that Menerva Digital has been shortlisted for multiple U.S. Search Awards.
Cassandra Gucwa founded Menerva Digital in 2018. She previously worked at iProspect and Covario, leading successful Search Engine Optimization (SEO) programs for enterprise companies. She noticed ways services could be improved and, as an entrepreneur at heart, she started offering improved SEO consulting services. In just a few years, her business flourished and evolved into Menerva Digital—an SEO agency that caters to global enterprise companies, boasting a team of over 30 professionals under her leadership.
This year, we submitted case studies from various client projects across multiple categories. Each campaign not only surpassed client expectations but also significantly boosted their brand visibility.
“Being shortlisted for these awards holds profound significance for us. It serves as a testament that our dedication and hard work haven’t gone unnoticed. Such recognition is reassuring, confirming our belief that we are indeed delivering excellent and innovative work. It’s moments like these that truly highlight the collective spirit and the unwavering commitment of every team member. This nomination isn’t just an accolade; it’s a validation of our shared passion and purpose.” – Cassandra Gucwa, Founder & SEO Geek, Menerva Digital.
Our Award Categories
- Best Use of Search – Retail/eCommerce (SEO)
- Best Use of Search – B2C (SEO)
- Best Low Budget Campaign (SEO)
Best Use of Search – Retail/eCommerce (SEO), Maisonette
Maisonette faced several key challenges: the absence of filtered pages visible in search, a mismatch in terminology between their content and popular search terms, and a lack of optimized dynamic metadata templates on their website. Through extensive research and a thorough content gap analysis, we discovered millions of underutilized keywords. To address this and duplicate content issues, we designed intricate filter rules. Collaborating closely with the engineering team, we devised a detailed action plan grounded in our content gap analysis insights. Through our efforts, we increased keywords ranking in positions 1-3 of Google (U.S.) by 46% and organic traffic by +33% year-over-year.
Best Use of Search – B2C (SEO), Blurb
Maisonette faced several key challenges: the absence of filtered pages visible in search, a mismatch in terminology between their content and popular search terms, and a lack of optimized dynamic metadata templates on their website. Through extensive research and a thorough content gap analysis, we discovered millions of underutilized keywords. To address this and duplicate content issues, we designed intricate filter rules. Collaborating closely with the engineering team, we devised a detailed action plan grounded in our content gap analysis insights. Through our efforts, we increased keywords ranking in positions 1-3 of Google (U.S.) by 46% and organic traffic by +33% year-over-year.
Best Use of Search – B2C (SEO), Blurb
Blurb was looking for creative and innovative ways to produce educational content for their audience, yet faced internal constraints in areas like ideation and content creation. Our team thoroughly researched questions, challenges, pain points, and keywords pertinent to Blurb’s audience and formulated a tailored content strategy for their blog. Recognizing their in-house limitations, we also undertook the content creation role. After the rollout, we kept a close eye on the performance, making swift adjustments when required. Owing to our concerted efforts, their success was remarkable. Through our efforts, Blurb increased organic traffic by 88% and keywords ranking in positions 1-3 by 59%, year-over-year.
Best Low Budget Campaign (SEO), ION
Our goal was to boost organic traffic to targeted pages and increase revenue. Given that ION has historically struggled to rank for its own brand keywords—due to more authoritative third-party retailers selling the same product—we chose to build a strategy around “People Also Ask” keywords. After comprehensive research, we identified the most relevant questions to target and a strategy to tackle them. Mindful of budget constraints, we leveraged existing content on the site rather than requesting the client to produce new content. We increased their keyword ranking by 106% and organic traffic by 78% year-over-year.
Our journey in digital marketing has been a thrilling ride marked by passion, excellence, and innovation. From small-to-medium businesses to Fortune 500 giants, our portfolio is a testament to our dedication and expertise. We meticulously craft each campaign and strategy to cater to our client’s unique requirements.
Being nominated for these awards, alongside such outstanding contenders, is not only an honor but a reflection of the collective hard work and commitment we all invest in our ventures. We extend our warmest congratulations to all the award nominees; your exceptional skills and dedication truly elevate our industry.
Accolades aside, the true essence of our success lies in the enduring relationships we’ve cultivated, the trust our clients place in us, and the consistent results we deliver. So, if you’re seeking more than just a service—if you desire a dedicated partner committed to propelling your brand to unparalleled heights–Menerva Digital awaits your collaboration.
