Published by Sue Johns-Chapman
Published Date 06.08.2025 
We’re absolutely thrilled here at Propellic to announce that we’ve been shortlisted as a finalist in three categories at the prestigious US Search Awards 2025!
This recognition is a tremendous honor and a testament to the hard work, innovation, and dedication of our entire team. Being acknowledged on such a prominent stage reinforces our commitment to revolutionizing digital marketing for the travel and tourism industry.
Who We Are: Propellic – The AI-First Digital Marketing Agency for Travel & Tourism Brands
At Propellic, we’re not just another digital marketing agency. We are the AI-First Digital Marketing Agency for Travel & Tourism Brands. We recognized early on that the digital landscape for travel companies was shifting dramatically, with AI playing an increasingly central role in how consumers discover and engage with travel content.
Let’s be straight: Many travel companies aren’t prepared for an agentic and AI-discoverable future. They often chase vanity metrics, silo their marketing channels, and produce generic, copycat content. The reality is stark: 65% of travel queries now trigger AI overviews. If you’re not optimized for AI, you’re essentially invisible.
This is where Propellic steps in. We saw the gap and built a methodology to bridge it. Our team comprises over 25 AI, organic search, and paid-media experts who are singularly focused on driving what truly matters for our clients: bookings, not just traffic.
Our Award-Nominated Work: Driving Performance Bookings for Global Travel Brands
Our award-nominated work exemplifies our unique approach. We partner with over 60 global travel brands, ranging from multi-destination tour operators and OTAs to hotel groups, airlines, and single-location providers. Through our proprietary Performance Bookings methodology, we deliver a full-stack offering designed specifically for aggressive-growth travel companies.
We are incredibly proud to be shortlisted in the following categories, each reflecting our core services and strategic focus:
- Best Use of AI in Search: Propellic & Crystal Coast — AI-First Content Strategy to Establish Authority in Google’s AI Overviews. This nomination directly aligns with our foundational belief that travel companies need to be AI-discoverable. Our work with Crystal Coast showcases how we leveraged an AI-first content strategy to not just rank, but to establish true authority within Google’s burgeoning AI Overviews, ensuring our client’s visibility in the new age of search. This is a core tenet of our AI-First approach.
“This recognition for Allison and the Crystal Coast team is an incredible win for them, as well as for Propellic. At a time when much of what it means to perform AI visibility optimization was still theoretical, Allison’s ideas, effort, and ultimate success helped shape Propellic’s direction for the future of SEO and AI visibility.” – Paul Teddy, Sr. Director of Operations @ Propellic
- Best Use of Search – Travel / Leisure (SEO): Propellic & Crystal Coast — Guiding the Traveler Journey with Topical Authority. This category highlights our deep expertise in organic search (SEO), a cornerstone of our full-stack offering. Our collaboration with Crystal Coast demonstrates our ability to build comprehensive topical authority, strategically guiding potential travelers through their journey with relevant, high-quality content that resonates and converts. Our focus is always on driving meaningful organic traffic that leads to bookings.
“It’s been such a pleasure working with the Crystal Coast team — they’ve been thoughtful, responsive, and genuinely open to trying new approaches as the search landscape evolves. This recognition feels like a shared win. We’ve been experimenting with a lot of emerging AI concepts, and it has been exciting to see those ideas translate into real visibility gains. I’m incredibly proud of what we accomplished together!” – Allison Brown, Enterprise SEO Manager @ Propellic
- Best Use of Search – Travel / Leisure (PPC): Propellic & Captain Experiences — Reeling in Record Returns. Our nomination for Best Use of Search – Travel / Leisure (PPC) with Captain Experiences underscores our prowess in paid media. This project perfectly illustrates how our targeted, data-driven paid campaigns deliver exceptional ROI, reeling in not just clicks, but record returns in terms of actual bookings. Paid media is a critical component of our Performance Bookings methodology, ensuring aggressive growth for our clients.
Working with Captain Experiences has been a blast, and I’m honored to be nominated for this award. What started as a challenge quickly evolved into rapid growth and expansion, alongside record setting returns. Collaboration and iterative testing laid the foundation for success, and I’m so pleased to see Captain Experiences continue to thrive and experience an outstanding year. Excited to see what the rest of 2025 has in store for them. – Zack Skinner, Senior Paid Media Manager @ Propellic
These nominations collectively showcase our integrated expertise across AI, organic search, and paid media – precisely the “full-stack offering for aggressive-growth travel companies” that defines Propellic.
Our strategies move beyond traditional metrics, focusing on the ultimate goal: converting interest into confirmed bookings. We’re incredibly proud of the tangible results we’ve achieved for our partners.
What Being Shortlisted Means to Propellic
Being a finalist at the US Search Awards is more than just an accolade; it’s a powerful validation of our vision and our team’s relentless pursuit of excellence.
It highlights our position at the forefront of AI-first digital marketing for the travel industry. It’s truly inspiring to see our innovative approach and hard work recognized by such a prestigious organization.
For our team, this recognition fuels our passion and commitment to pushing the boundaries of what’s possible in digital marketing. It affirms that our focus on AI optimization and our Performance Bookings methodology is not only effective but also leading the industry forward. This achievement motivates us to continue innovating and delivering exceptional results for our clients.
For our business, being shortlisted elevates our profile within the industry, showcasing our expertise and proven track record to a wider audience. It reinforces trust with our existing clients and opens doors to new partnerships with travel brands seeking to navigate and dominate the AI-driven future of digital discovery.
We extend our sincere gratitude to the US Search Awards for this incredible honor. We look forward to the winners’ announcement in New York on September 17th and are excited to see what the future holds for Propellic and our continued mission to help travel and tourism brands thrive in the age of AI.
LinkedIn: https://www.linkedin.com/company/propellic/
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