Savage Marketing Nabs 2 US Search Awards Nominations

We’re thrilled to announce Savage Marketing’s nomination in the 2024 US Search Awards in two categories: Best Use of Search – B2B (PPC) and Best Use of AI in Content. This recognition is a testament to our commitment to innovation and excellence in the digital marketing space.

• Best Use of Search – B2B (PPC): Champion Fiberglass® used Google Ads’ new Performance Max format to increase clicks, impressions, and form submissions. The campaign targeted electrical engineers and contractors with educational materials that addressed industry challenges. This proactive approach led to a 30% increase in clicks, 42% increase in impressions, and 96% increase in form submissions.
  
  
• Best Use of AI in Content: Champion Fiberglass® used an AI-powered content recommender, to boost traffic and leads on a trade publication website. Targeting electrical engineers and contractors, they served up relevant ebooks, blogs, and white papers. This resulted in a 75% increase in website sessions and a 69% increase in leads compared to their initial goals.

Savage Marketing specializes in helping middle-market companies grow with integrated, leading-edge digital strategies that deliver measurable outcomes. The agency serves businesses in a variety of industries, from manufacturing to professional services, in the areas of SEO/SEM, digital ads and content strategy, AI optimization, and more.

“These nominations are a proud moment for all of us,” said Heather Manes, President of Savage Marketing. “They highlight the creativity and technical expertise that our team brings to every project. It’s a validation of our efforts to push boundaries and deliver outstanding results.”

As Savage Marketing continues to evolve, these nominations inspire them to keep pushing the limits of what’s possible in digital marketing. Their commitment to delivering cutting-edge solutions will surely prepare them for the demands of today and the needs of tomorrow.

Visit Savage Marketing’s LinkedIn page and/or website to learn more and connect.