The Definitive Guide to Entering the Search Awards Free Webinar

Turn Entry Confusion into Nominations and Wins

If you’ve entered the Search Awards before, or you’re thinking about entering this year, and the entry form is already causing stress or confusion, this webinar is for you.

The secret to maximising your score isn’t guesswork. It’s understanding exactly how judges assess entries, what they expect to see in each section, and how to present your work in a way that clearly earns marks.

Join a panel of seasoned Search Awards judges as they show you how to maximise your scoring potential, section by section.

What This Webinar Covers

Our expert panel will walk you through the Search Awards entry form from start to finish, explaining:

• What judges are really looking for in each section
• How different sections link together to tell a clear, compelling story
• The definitive dos and don’ts that can make or break an entry
• Common mistakes that frustrate judges, and how to avoid them

This is practical, judge-led guidance designed to help your entry stand out for the right reasons.

What You’ll Learn

• How judges score each section of the entry form
• How to structure your answers to clearly meet the criteria
• How to present data, results, and budget information effectively
• What supporting documentation to include, and the best format to use
• Where word count really matters (and where it doesn’t)
• Real-world examples of entries that impressed judges and went on to win
• Live expert Q&A: ask the questions that matter to your entry

When and Where

Thursday 23 April at 11.00 am BST

Meet Your Experts

David Edmundson-Bird

David is Principal Lecturer in Digital Marketing and Faculty Lead for AI at Manchester Metropolitan University Business School. He leads the faculty team responsible for developing policy and good practice embedding the use of AI in teaching, assessment, research and business engagement. He is co-author of 7th edition (and soon to be 8th edition) of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill. David set up the UK’s first part-time MSc in Digital Marketing in 2007 for MMU, as well as their first full-time MSc Digital Marketing Comms in 2016. He also led the creation of Man Met’s Digital Marketing Degree Apprenticeship, now in its 5th cohort. He runs several courses at Manchester Met, including units on SEO, E-Commerce, Value Proposition Design, and Digital Strategy. He works with the Centre for Enterprise, providing training, coaching, and mentoring in strategic marketing, digital marketing practice, and e-commerce development themes for SMEs. He sits on the Board at FutureEverything, a global digital arts business. David is Don’t Panic’s Head of Standards and has been judging Digital Marketing and Search Awards for over 10 years.

Dawn Anderson

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), and State of Search (Dallas, US). Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. She is a Northern Digital, UK, EU and US Search Awards Judge.

Jim Banks

Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for over 10 years. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Neville Hobson

Neville Hobson is a communication professional, consultant, and podcaster with extensive experience in digital marketing and social media strategies. Over three decades in corporate communication, he has been a prominent figure in how emerging technologies, and social media, shape business, communication, and marketing practices. Neville co-founded the popular business podcast For Immediate Release (FIR) in 2005, offering insights and opinions on public relations, social media, and digital communication to a global audience. He is a frequent speaker at client events where he discusses the intersection of technology, communication, and business, and future trends. As a long-serving judge for multiple Search Awards, he brings a seasoned perspective to evaluating digital communication excellence.

Together, they’ve reviewed hundreds of entries and know exactly what separates good submissions from award-winning ones.

Who Should Watch

• Agency owners and team leaders
• PPC, SEO, and content teams
• Content writers and award compilers
• Anyone responsible for entering (or improving) Search Awards submissions

Why Watch

• Gain clear insight into how to maximise your score against the judging criteria
• Learn directly from the judges who review and score your entries
• Avoid costly mistakes that reduce your chances of winning
• Submit stronger, clearer, more compelling award entries

Best of all, it’s free expert advice to support your entire Search Awards journey.

Register for The Definitive Guide to Entering the Search Awards FREE WEBINAR here.