Published by Sarah Power
Published Date 13.10.2024 
Hi! We’re Socium Media, a results-driven performance marketing agency hyperfocused on continuous improvement. Whether we’re optimizing client campaigns, enriching our company culture, or expanding our service offerings, we live by our core principle of striving to be 1% better every day.
We’re excited and honored to share that three of our client campaigns have been named finalists in the 2024 US Search Awards! These nominations not only reflect the hard work and dedication of our talented team, but they also highlight the strong partnerships we’ve built with our clients.
Award-Worthy Campaigns: A Closer Look
Eberjey & Socium Media: Luxurious Loungewear, Unforgettable BFCM Results
Our campaign with Eberjey, a luxury lingerie and loungewear brand, highlights our team’s strength in tailoring strategies that not only stand out but convert, too. Through strategic Google Shopping campaigns, we achieved a remarkable 32% increase in revenue and a 37% rise in orders during one of the most competitive shopping periods—Black Friday and Cyber Monday. The campaign’s success led us to be shortlisted for the “Best PPC Campaign,” highlighting our expertise in driving impactful results through pay-per-click advertising.
Topo Designs & Socium Media: Peak Paid Media Performance for MDW 2024
Topo Designs, known for its high-quality outdoor adventure gear, partnered with us to execute an integrated PPC campaign across Google and Meta. Our data-driven approach led to a 92% increase in orders and a 60% boost in revenue, securing our position as a finalist for ‘Best Use of Search – Retail/eCommerce (PPC).’ This recognition underscores our team’s ability to create cohesive and impactful campaigns that drive results across multiple platforms.
Catbird & Socium Media: Consciously Crafted Valentine’s Day Campaign
Our work with Catbird, an eclectic jewelry brand, was a true test of our team’s ability to blend creativity with PPC expertise. Our campaign, which ran during the Valentine’s Day season, focused on growing purchases and revenue through Google Shopping, Google Search, and Meta. The results were outstanding—a 54% increase in revenue and a 51% increase in purchases—earning us a finalist spot for the ‘Best Use of Search – Fashion’ award. This achievement showcases our team’s expertise in understanding and leveraging the nuances of seasonal campaigns to exceed client goals.
The Significance of Award Recognition
Being shortlisted for these three awards is more than just a recognition of our success; it reflects our team’s dedication to pushing the boundaries of what’s possible in paid media.
Anthony Saladino, our Director of Business Development, shared his thoughts on what these nominations mean: “Awards like these really validate the hard work, strategy, and leadership that our team brings to every PPC campaign, which is why I couldn’t be happier to see them shortlisted. This nomination is also a great reminder of what can be achieved when you work with a partner, not just for them.”
Josh Salgado, who played a pivotal role in Catbird’s Valentine’s Day campaign, adds, “To be recognized alongside some of the best brands in the industry is extremely motivating. It inspires me to continue proactively testing new strategies for my clients and campaigns.”
The Importance of Awards in Our Journey
Entering these awards is not just about seeking validation; it’s about challenging ourselves. The nomination process encourages us to critically assess our work, celebrate our achievements, and identify areas where we can continue to improve.
For us, these awards remind us of the impact we can make through our dedication to client success.
What’s Next for Socium Media?
As our agency continues to evolve, our primary focus remains on delivering 1% better results every day for our clients. These nominations inspire us to continue exploring new strategies and maintain the high standards that have brought us to where we are today.
We are incredibly proud of our team’s hard work and the recognition they’ve received, but we know that this is just the beginning. As we look ahead, we are excited to continue building on our success, driving impactful results for our clients, and hopefully, adding a few more awards to our growing list of achievements!
Expand Your Reach Beyond PPC
While our finalist recognition at the 2024 US Search Awards highlights our expertise in PPC campaigns for eCommerce brands, our digital marketing services go beyond that. From SEO and Content Marketing to Performance Creative, our tried and true solutions can scale businesses of all shapes and sizes.
If you’re looking to partner with an agency that combines innovation, expertise, and a relentless focus on continuous improvement, we’d love to help. Whether it’s crafting award-winning PPC campaigns or building organic strategies to elevate your brand, our passion lies in driving meaningful, measurable results.
Explore our full range of services here, and let’s stay connected on LinkedIn and Instagram!
