Published by Sue Johns-Chapman
Published Date 26.08.2025 
Author unFair Advantage
We’re Built for Businesses Like Yours
At unFair Advantage, we specialize in helping small and mid-sized businesses show up, stand out, and scale smartly. So when we found out we were named a finalist for Best Small SEO Agency at the US Search Awards, it was more than exciting— it was a proud moment that affirmed the kind of work we love doing: smart, impactful SEO built around real partnership.
We’re a close-knit team that brings clarity, strategy, and momentum to every engagement. What makes us different? We adapt proven SEO strategies to fit your unique goals, challenges, and resources, without the red tape or one-size-fits-all playbooks.
What We’re All About
Let’s be real, SEO can feel complicated, slow, and expensive. Our job is to flip that script.
We focus on:
- Clear communication (not just reports, actual conversations)
- Measurable results (we care about your bottom line, not just rankings)
- Flexible strategies (because your needs change, and fast)
Our secret sauce? We work closely with founders, heads of marketing, and in-house teams to create SEO strategies that grow with the business, not ones that outgrow it.
“Our clients are busy. They’re often juggling 10 things at once, as are their teams. So we make our SEO deliverables website-ready—not something that adds to their content writer’s to-do list.”
– Mykaela Steinburg, Operations Manager
Recent Wins from Real-World Businesses
We’re proud of the work we’ve done, and more importantly, the growth we’ve helped spark. Here are a few recent highlights:
- Sales Assessment Company: 13% increase in sitewide conversion rate, 193% boost on key service pages
- Entertainment Brand: 109% growth in high-volume keyword rankings in one quarter
- Privacy Software Provider: 57% jump in organic conversions—four months in a row
- B2B Tech Firm: Beat out big-budget competitors to rank #1 for all three core keywords
Every one of these wins came from close collaboration, strategic focus, and constant testing.
Challenges We’ve Tackled for SMB Clients
We get it, most small businesses don’t have unlimited resources. That’s why we’ve built our model to work with the realities of small teams and lean budgets:
- Tight budgets → We prioritize fast learnings and high-impact moves.
- Limited time → We act like an extension of your team and help move things forward.
- SEO confusion → We break it down and help you understand what’s working and why.
- Shifting priorities → We stay flexible, adapting our strategy when your needs change.
- Rapid industry changes → We track every major SEO and platform update so you don’t have to.
“We’re not here to drown clients in data. We are here to give them clear, actionable recommendations that will have a real impact on their business performance.”
– Brandon Jones, Director of Client Operations
Why We Think We’re Different (In the Best Way)
We call ourselves unFair Advantage for a reason, because our job is to give your business a leg up.
We’re not here to sell you a pre-built package or distract you with vanity metrics. We’re here to help you grow, sustainably and smartly, whether that means ranking for more keywords, converting more visitors, or just making your marketing budget works harder.
What makes us unique:
- We bring enterprise-level strategy to growing businesses
- We build real relationships with our clients (some have been with us for years!)
- We focus on revenue, results, and relationships, not jargon or fluff
Let’s Grow Together
We’re honored to be a finalist in this year’s US Search Awards, and even more honored to keep helping SMBs grow in ways that actually matter.
If you’re a founder, head of marketing, or just someone trying to get more out of your SEO strategy, we’d love to connect.
