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Webspec Shortlisted for the US Search Awards: Best Local Campaign (SEO)

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Published Date 30.08.2023

Webspec is a leading web design, development, and marketing agency based in Des Moines, Iowa. As an agency, when we’re winning that means our clients are winning. That’s why being shortlisted for this award means so much, because it shows that we’ve been able to make a big impact through our services. Read on to see how we helped a fellow Des Moines business rise the ranks to capture local organic leads.

The Campaign: Local SEO Services

When we took on Springer Floor Care as a client, our top priority was to improve organic search rankings. Shortly after getting started, we discovered the entire website was marked as “no index”, which prevented search engines from crawling it. As you can imagine, this was detrimental to the site rankings.

Starting from essentially the ground up, our team got to work fixing the site settings and submitting the sitemap to Google Search Console (GSC) to ensure that it was indexing properly. Upon further examination, we discovered site speed issues. By auditing the site and working alongside our development team, we were able to improve the site speed and ensure the site was optimized for on- and off-page SEO.

After the problems were solved on the back end, we could get started on heading structure, metadata, and rewriting all of the content. The target audience for this campaign was Des Moines area residents searching for floor cleaning services, so we incorporated location-specific keywords and queries that had a high number of impressions.

The Results: Climbing to the First Results Page

When comparing GSC data from the last six months to the previous six months, the website has over 200K more total impressions and about 400 more total clicks than it did before we started working with Springer.

Through targeting local keyword phrases, Springer now consistently ranks on the first page of Google search results for keywords like “area rug cleaning des moines,” “carpet cleaning des moines,” and “des moines hardwood floor cleaning.”

The Recognition: Helping Our Neighbors Thrive Online

We strive to create strong and meaningful relationships with our clients regardless of where they’re located or how big their company is. It does hit close to home, though, knowing we’re helping a fellow local business connect with people in the Des Moines community. And, in turn, we’re helping our community get to know one of the best floor cleaners in town!

While organic search is just one avenue for online traffic, this recognition showcases the impact that the steady growth of ongoing SEO work can make on a business. SEO is not an overnight solution, but it’s an important part of a solid and well-rounded online presence.

More About Webspec

Webspec is a leading web design, development, and marketing agency based in Des Moines, Iowa, serving a multitude of industries. From local businesses and non-profit organizations to franchisesgovernment agencies,  and education institutions our team of experts propels our clients to the forefront of the digital landscape, generating lasting connections and driving exponential growth.

With a shared passion for driving online success, Webspec’s Digital Marketing Division employs its skills to deliver exceptional results to our clients. Organic search engine optimization, social media management, paid digital advertising, and content marketing are just some of the services we offer.

When you partner with Webspec, you are gaining a dedicated team of individuals ready to help you reach your business goals and gain confidence in your online presence. View our portfolio and contact us to learn more!

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