Month: August 2026
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Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the US Search Awards.
Adverge Shortlisted at the US Search Awards 2026: Winning by Doing the Exact Opposite
Our Blue Sky Pest Control case has landed on another shortlist! After becoming a finalist at the Global Search Awards on 3 July 2026, we were excited to see this case also recognised by the US Search Awards 2026 in the category Best Use of Search – B2C (PPC). Since Blue Sky Pest Control is […]
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The AI Lab Is Not Enough: What It Takes to Operationalise AI Search Across a Large SEO Agency
By Siddhesh Jaitapkar, Vice President – International Business & Growth, Savit Interactive SEO gets declared dead about once every eighteen months. It survived the shift from keyword density to intent, from ten blue links to snippets and local packs, from clicks to zero-click. Each time the work did not vanish. It got broader. What is […]
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