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Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the US Search Awards.
FEATURED NEWS Cutting through local NYC competition with Clever, Creative Organic Content:CannaContent and The Travel Agency dominate NYC cannabis delivery Published – 06.10.2026 The Travel Agency (TTA), an elevated licensed New York City dispensary, recognized the need to make a memorable impact when refocusing its strategy on its delivery channel. By launching ‘Project Pigeon’—a creative initiative combining social activation, digital PR, and local intent—the brand set out to establish a dominant presence in cannabis delivery across NYC.Having a […] Read More
Image: Cutting through local NYC competition with Clever, Creative Organic Content:CannaContent and The Travel Agency dominate NYC cannabis delivery Cutting through local NYC competition with Clever, Creative Organic Content:CannaContent and The Travel Agency dominate NYC cannabis delivery The Travel Agency (TTA), an elevated licensed New York City dispensary, recognized the need to make a memorable impact when refocusing its strategy on its delivery channel. By launching ‘Project Pigeon’—a creative initiative combining social activation, digital PR, and local intent—the brand set out to establish a dominant presence in cannabis delivery across NYC.Having a […] Read More
Image: Intent Over Volume: How GLIDE Grew Local Leads 825% While Traffic Fell Intent Over Volume: How GLIDE Grew Local Leads 825% While Traffic Fell Most local SEO case studies tell the same story: traffic goes up, and leads follow. GLIDE’S campaign for Austex Fence & Deck, a family-owned fence and deck company in Central Texas, went the other way. Organic traffic fell about 35%, and instant quote requests from organic search grew 825%. That campaign, “Intent Over Volume,” earned […] Read More
Image: B&G Collective Shortlisted at the US Search Awards 2026 for Best Local Campaign (PPC) B&G Collective Shortlisted at the US Search Awards 2026 for Best Local Campaign (PPC) The team at B&G Collective is super excited to be shortlisted for the US Search Awards 2026 in the Best Local Campaign (PPC) category for its Google Ads work with Parkline Contracting, a design-build remodeler in Richmond, Virginia. We worked on this campaign for over 16 months and helped Parkline produce 452 estimate requests and […] Read More
Image: NUOPTIMA Shortlisted at the US Search Awards 2026 for Best Use of Search – B2B (SEO) NUOPTIMA Shortlisted at the US Search Awards 2026 for Best Use of Search – B2B (SEO) NUOPTIMA has been shortlisted at the US Search Awards 2026 in the Best Use of Search – B2B (SEO) category. The entry is our work with Cortavo, a US managed IT provider: $403,330 in contracted sales value from $88,500 invested over 12 months, a 4.6x return, with every dollar attributed in the client’s own sales […] Read More
Image: Double-Shortlisted: How Level Landed Best PPC Campaign and Best Finance SEO Nods in the Same Year Double-Shortlisted: How Level Landed Best PPC Campaign and Best Finance SEO Nods in the Same Year Level Agency is on the US Search Awards 2026 shortlist twice this year: Best PPC Campaign for our work with Ancora Education, and Best Use of Search, Finance (SEO) for our work with IRA Financial. Paid search for a national career education network on one side, an SEO domain consolidation for a self-directed retirement account […] Read More
Image: Adverge Shortlisted at the US Search Awards 2026: Winning by Doing the Exact Opposite Adverge Shortlisted at the US Search Awards 2026: Winning by Doing the Exact Opposite Our Blue Sky Pest Control case has landed on another shortlist! After becoming a finalist at the Global Search Awards on 3 July 2026, we were excited to see this case also recognised by the US Search Awards 2026 in the category Best Use of Search – B2C (PPC). Since Blue Sky Pest Control is […] Read More
Image: The AI Lab Is Not Enough: What It Takes to Operationalise AI Search Across a Large SEO Agency The AI Lab Is Not Enough: What It Takes to Operationalise AI Search Across a Large SEO Agency By Siddhesh Jaitapkar, Vice President – International Business & Growth, Savit Interactive SEO gets declared dead about once every eighteen months. It survived the shift from keyword density to intent, from ten blue links to snippets and local packs, from clicks to zero-click. Each time the work did not vanish. It got broader. What is […] Read More
Image: What the Judges Really Want: Key Takeaways from The Definitive Guide to Entering the Search Awards What the Judges Really Want: Key Takeaways from The Definitive Guide to Entering the Search Awards If you’ve ever stared at a Search Awards entry form and wondered what the judges actually want to see, you’re not alone. The criteria are complex, and the word count is limited, so how do you catch the judges’ attention and maximise your scoring potential? In our webinar, The Definitive Guide to Entering the Search Awards, […] Read More
Image: Served Neat: How Impressive & ReserveBar Pulled Off a Zero-Loss SEO Migration Served Neat: How Impressive & ReserveBar Pulled Off a Zero-Loss SEO Migration When our name was called at the 2025 US Search Awards for Best Use of Search – FMCG, I couldn’t help but laugh. Not because I didn’t believe we’d done something special – but because SEO migrations aren’t usually the stuff of trophies. They’re the projects you just want to survive. This one, though, was […] Read More